Monitoring and evaluation guidance - executive summary

Download the Executive Summary.

Monitoring and evaluating the impact of your schemes and initiatives is essential if you want to improve them in the most cost-effective way.

The guide covers monitoring and evaluation of:

  • local recycling and composting collection services / schemes;
  • reuse schemes, for example furniture and waste electrical and electronic equipment (WEEE) reuse or reusable bag schemes;
  • waste prevention schemes including nappy schemes, unwanted mail and food waste prevention initiatives; and
  • communications campaigns and outreach activities.

The guide focuses on household waste but the techniques described can be adapted for other types of municipal and non-municipal waste.

The guidance is designed specifically for organisations that are responsible for running waste recycling, composting, reuse and reduction services / schemes including:

  • waste collection and disposal authorities, working alone or in partnership;
  • waste management collection and disposal contractors;
  • civic amenity site managers;
  • community groups that operate recycling, composting, reuse and/or reduction schemes; and
  • monitoring and evaluation specialists such as consultancies and universities.

WRAP-funded communications campaigns will be contractually obliged to follow all or some of the guidance provided in this document. The extent of the monitoring required will be set out in each contract with WRAP and depends on the key performance indicators chosen for the campaign. Further advice on selecting key performance indicators is available in Chapter 10 – Monitoring communications campaigns – and more information should be provided by WRAP when you apply for funding.