What is WRAP?
WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
WRAP has now completed its third Business Plan period. Our approach to contributing to the UK’s environmental targets was outlined through three key objectives:
- to cause the recycling or removal from the waste stream of at least three million additional tonnes of materials;
- to increase the level of public participation in recycling by adding at least four million additional ‘committed recyclers’, an increase equivalent to 10% of the adult population in England; and
- to reduce the amount of food thrown away by consumers and ensure more of it is collected for composting and recycling.



