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WRAP will be focussing on four key areas to deliver its targets, and a more resource efficient future.

Our priorities

During this Business Plan we are focussing on two priority areas:

1. Minimising resource use in products and buildings

2. Diverting priority materials from landfill

OUR GOALS

As a result of our actions there will be at least:

  • 7 million tonnes less carbon dioxide equivalent emitted a year
  • 3 million tonnes less biodegradable waste going to landfill a year
  • £1.9 billion saved by consumers, businesses and the public sector a year
  • £130 million growth in the resource management sector a year
  • 3 million tonnes less primary resources used a year
  • 2 million tonnes less waste produced a year

The seven areas for action

1. Preventing food and drink waste

GOAL

By 2015 we aim to reduce carbon dioxide equivalent emissions associated with avoidable food and drink waste by 3.2 million tonnes a year.

WE WILL:

  • Work in partnership with manufacturers and retailers to reduce food and drink waste in their supply chains.
  • Help individuals reduce food waste both inside and outside the home, leveraging the Love Food Hate Waste brand to maximise impact.
  • Expand the food and drink waste prevention work to hospitality, tourism and public sectors, with particular focus on helping SMEs in these sectors to take action.
  • Work with the packaging sector to optimise the design and functionality of packaging to minimise food waste.

2. Increasing the resource efficiency of products

GOAL

By 2015 we aim to reduce carbon dioxide equivalent emissions from the design, production and use of resource hungry products, including textiles, electrical goods and home and workplace products, by 500,000 tonnes a year.

WE WILL:

  • Work in partnership with major DIY retailers and their supply chains to reduce waste.
  • Help the facilities management and events sector
    provide more resource efficient services to clients.
  • Work with retailers and brands to reduce the
    environmental impact of electronics and textiles at the design and specification stage.
  • Develop and pilot radical business models that
    reduce the consumption of goods – based on leasing, producing more durable goods, repair and reuse.

3. Increasing the resource efficiency of construction and refurbishment projects

GOAL

By 2015 we aim to reduce the carbon impact of
materials and water used in the built environment by
embedding resource efficiency in 30% of construction
and refurbishment design projects.

WE WILL:

  • Complete the cross sector commitment Halving Waste to Landfill and transfer the know-how to the sector by 2012.
  • Build a new commitment to embed resource efficiency in the design and refurbishment of the built environment.
  • Support the design of resource efficient construction products with focus on using less primary resources, durability, recyclability and recycled content.

4. Improving the collection of materials for recycling and reuse

GOAL

By 2015 we aim to make it easier for households, businesses and the public sector to reuse and recycle
more and as a result reduce the quantity of food, packaging, textile and electrical waste sent to landfill
by 5%.

WE WILL:

  • Increase collection of business waste, with a specific focus on SMEs.
  • Build awareness of recycling, litter and flytipping, through direct engagement or in partnership, so that individuals and businesses can take action, drawing on insights from
    Recycle Now.
  • Work with local authorities to help them deliver a cost effective and quality recycling service to households, small businesses and people away from home.
  • Work with the resource management industry (recycling, reprocessing and reuse businesses), and social enterprises, to increase the quantity and quality of materials collected.

5. Helping SMEs to become more resource efficient

GOAL

By 2015 we aim to help SMEs save £20 million a year through better resource use.

WE WILL:

  • Drive best practice in resource efficiency in SMEs to help them reduce the use of primary resources and save money.
  • Facilitate business-to-business networks to find local markets for waste materials including food, wood and packaging waste, textiles and electrical goods.
  • Provide technical, marketing and business support to SME resource management businesses to grow the UK’s capacity for recycling priority materials.

6. Recycling organic waste and recovering energy

GOAL

By 2015 we aim to create a step change in the UK’s capacity to recover energy and recycle soil nutrients, reducing the quantity of food and wood waste sent to landfill by 8%.

WE WILL:

  • Build anaerobic digestion (AD) and composting
    capacity in the UK by providing technical expertise and increasing investor confidence.
  • Develop business models that bring together the
    whole supply chain and communities.
  • Grow existing and develop new markets for quality products produced from AD, composting and energy from waste facilities.

7. Increasing the reuse and recycling of priority products

GOAL

By 2015 we aim to develop a closed loop economy in the UK by driving up reuse and recycling and as a result reduce the quantity of packaging, textile, furniture and electrical waste sent to landfill by 5%.

WE WILL:

  • Develop technical solutions and provide financial
    support to grow the recycling and reuse of key
    materials, including plastics, textiles and waste
    electrical equipment. 
  • Work with social enterprises to encourage the
    reuse and repair of products from businesses and households.
  • Develop standards to build confidence in reused
    textiles, electrical goods and furniture. 
  • Encourage demand from manufacturers and other markets for recycled and reused materials and products.

WRAP Business Plan 2011-15