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Extending the Life of Clothes Design Award Winners 2015

9th May 2016

The Extending the Life of Clothes Design Award 2015 challenged designers to create fashionable and market ready designs that overcome the major obstacles to increasing clothing life. 

The award

The award

In 2014, WRAP launched its Extending the Life of Clothes Design Award. Aimed at students and professionals in the UK fashion and textile design industry, the competition challenged entrants to create fashionable and market ready designs that address the key concepts needed to achieve solutions to increase clothing life. 

The winner of the 2014 – 15 award was Rhiannon Hunt from Chelsea College of Art and Design with a special commendation prize going to Valerie Goode of Kitty Ferreria Ltd. 

All entries were to an incredibly high standard and celebrated for their innovation, ingenuity, commercial potential and acknowledgement of environmental concerns.

You find out more about each winner and their design by following the links below:

Jump to:

Rhiannon Hunt >>
Valerie Goode >>
Gayle Atkins >>
Nicholas Fellows >>

The judges

The judges

Each finalist was given a 30 minute interview by the judging panel and candidates answered questions on the inspiration for their submissions and how they would expect to develop their innovation and product to suit a particular market.

The panel was as follows:


Marcus Glover

Marcus joined WRAP in 2007. As one of WRAP’s Directors, he is responsible for leading WRAP’s work aimed at helping the UK move towards more sustainable approach to products and services.

His teams at WRAP focus on:

  • Resource management - collecting and sorting priority materials and products
  • Manufactured goods – improving the sustainability of clothing, textiles and electrical goods

He has worked in the environment sector for over 25 years, in the UK and abroad. During this time, he has held a wide range of roles including managing a water engineering company, running an outsourced waste management operation and setting up an office in China. Prior to joining WRAP, he was the Commercial Director of a start-up renewable energy company.


Tasmin Lejeune

Tamsin is the Founder and CEO of the Ethical Fashion Forum (EFF), the industry body for ethical fashion, formed in 2006.

In 2011 the EFF launched SOURCE, an online trade and intelligence platform,  which now connects a network of over 50,000 people in the fashion industry. SOURCE helps entrepreneurs and businesses to succeed, sustainably. Prior to launching the Ethical Fashion Forum, Tamsin founded juste., a design led, fair trade fashion brand made in Bangladesh, and co-ordinated the launch of Labour Behind the Labels College Project, integrating sustainability within fashion college curricula across the UK.


Ilisho Lovejoy

Through her role as Consultancy Coordinator and Account Manager at the Ethical Fashion Forum/ SOURCE, Ilishio supports businesses of all sizes though collaborative working, mentoring, consultancy and training at all stages of growth.

Ilishio also contributes to SOURCE intelligence and works as a freelance costumier and stylist.

Ilishio's freelance career further inspires her passion for the design and production process, and at the Ethical Fashion Forum she works alongside the partners and members to support sustainable growth worldwide.


Greg Tuffnell

Described as Chairman, Non Executive Director, Entrepreneur, Greg Tuffnell’s has a long history of experience in the fashion and clothing industry.

His career history to date includes a number of large fashion brands including his Managing Directorship at Burton Menswear and Boxfresh.


Colin Thompson

Creative practitioner and academic with industry experience spanning three decades focused in the area of fashion collection design. Ten of these years were spent living and working in Italy for a variety of fashion houses including Dolce e Gabbana, Moschino, Prada, and Valentino amongst others.


Claire Southworth

Clare heads the Sustainable Products policy team at the Department for Environment, Food & Rural Affairs (Defra), with responsibility for government policy on environmental labelling, green claims and environmental footprinting, as well as policy oversight of specific work on textiles, electrical products and sustainable palm oil.


Amanda Johnston

Amanda Johnston is curator and consultant at The Sustainable Angle, having curated the sustainable textiles collection and Future Fabrics Expo since its inception.

She has a background in design consultancy and education, and has co-authored two books: Fabric For Fashion, and Fabric For Fashion The Swatch Book (both published 2010; 2nd edition 2014).

The judging process >>
The design brief >> 

Winner: Rhiannon Hunt, Chelsea College of Art and Design

Describe your submission in three words

Interactive Adaptable Creative

Why did you enter?

Sustainability always plays a significant role in my work as a designer so it seemed like the perfect opportunity to take on a new challenge, tackling textile waste and the notion of ‘fast fashion’

What inspires you?

My submission for the ELC Award was inspired by the art of origami, architecture and the built environment, but living in London I tend to find something new and inspiring everyday.

What do you see as the biggest challenge in sustainable fashion?

Changing people's perception of ‘sustainable fashion’ is one of the key challenges to seeing it become the norm. Many people have pre-conceived ideas about the look, feel and cost of sustainable clothing, but with technological advancements in materials science, the possibilities really are endless.

Who would you like to see wearing your designs/collection?

Anyone and everyone. The more people wearing sustainable fashion built to last, the less the impact on the environment.

What do you think you’ll be doing in 2020?

Developing creative solutions to sustainability issues.

See Rhiannon’s final designs >>
See Rhiannon’s entry statement >>

Special commendation: Valerie Goode, Kitty Ferreira Ltd

Describe your submission in three words

Sustainably Sophisticated Womenswear

Why did you enter?

The SCAP award would allow us to take all the research conducted for a training programme for disadvantaged youths to offer a made-to-measure service for city professional women and make it all happen.

What inspires you?

My late grandmother is the real source of inspiration behind the brand, taking references from her naturally sustainable lifestyle, a lifestyle that my parents had brought with them when they emigrated to the UK.

What do you see as the biggest challenge in sustainable fashion?

Trying to dispel the hippy connotations, sustainable fashion usually conjures and we do this by juxtaposing sustainable methods into city chic designs. We make sustainable fashion sophisticated and wearable across multiple purposes and most of all accessible.

Who would you like to see wearing your designs/collection?

From Sienna Miller to Baroness Valerie Amos, Emilie Sande to Michelle Obama.

What do you think you’ll be doing in 2020?

To have developed the training programme for young people into franchising opportunities by way of creating more UK jobs and allowing the young as well as older experienced pattern cutters and seamstresses to bridge the generation gap in skill shortages within the textile industry.

See Valerie’s final designs >>
See Valeries’s entry statement >>

Gayle Atkins, Northbrook College Sussex / Marbella Design Academy 

Describe your submission in three words

Simple Effective Design

Why did you enter?

I saw the competition and thought my design was perfect for the criteria. My project is based on the longevity of garments in an effort to prolong their life and encourage sustainability

What inspires you?

I enjoy wandering around crumbling old cities and looking at the architecture. My colour scheme for the project was inspired by old derelict buildings and peeling paintwork in Cuba. I find beauty in old rather than new

What do you see as the biggest challenge in sustainable fashion?

Encouraging a high volume of people to make small changes in the way they purchase and dispose of their clothes. People can make a difference just by choosing to buy locally or revive tired garments.

Who would you like to see wearing your designs/collection?

Anyone who appreciates the clever twist of the dual purpose garment. It is designed to appeal to a wide cross-section but mainly young professionals. Alexa Chung would look cool in one! I like her vintage style.

What do you think you’ll be doing in 2020?

To have the brand stocked in established retail outlets such as Libertys and Anthropologie and grow my online business. I will continue my work in sustainable fashion education, encourage young people to design responsibly and look after the next generation.

See Gayle’s final designs >>
See Gayle’s entry statement >>

Nicholas Fellows, London College of Fashion

Describe your submission in three words

Dissolving size restrictions

Why did you enter?

I entered because I had an ambitious idea which I believed could be not only a viable business but a great improvement to sustainability in the Childrenswear Fashion industry.

What inspires you?

I find inspiration in science, history and art. I am fascinated by problem solving , stories and creativity. I'm not afraid to make continuous mistakes until failed attempts develop into real inspiration.

What do you see as the biggest challenge in sustainable fashion?

The biggest challenge is to step away from making sustainable fashion an option and create sustainable fashion that is essential. Sustainable fashion is seen as an unfashionable concept.

Who would you like to see wearing your designs/collection?

My designs are for children to love and live in, for much longer then they could in other clothing . I would like to narrow the gender stereotypes in children's wear design to encourage "nonconformity" at a young age.

What do you think you’ll be doing in 2020?

By 2020 I would like to have my designs in stores and ready to transform the way we view the lifespan of clothes.

See Nicholas’ final designs >>
See Nicholas’ entry statement >>

Where next?

Want to find out more about extending clothing life in sustainable textiles? Take a look at our knowledge-base for further reports, tools, guides and case studies:

Reports >>
Guides >>
Tools >>
Case studies >>