Study into Consumer Second-Hand Shopping to Identify Re-use Behaviour in Textiles

1st February 2013

A study into consumer second-hand shopping behaviour to better understand purchasing behaviours and also to identify the re-use displacement* effect.

Key findings
80% of respondents stated that warranties are important when buying new items compared to 31% stating they are important when buying second-hand purchases.
Less than 30% of people would buy large household appliances, soft furnishings, small household appliances or IT and telecommunications equipment second-hand.

Overview

Overview

WRAP commissioned the “Study into consumer second-hand shopping behaviour to identify the re-use displacement effect” to identify the re-use displacement values for priority material streams which are; textiles, electrical and electronic equipment (EEE) and furniture.

The objective of the work was to complete a survey of 3000 consumer shoppers across England, Scotland and Wales from a variety of second hand venues at the place of sale to inform WRAP and its funders about consumer re-use purchasing behaviours in relation to the three priority material streams. The re-use displacement figures will feed into a number of models used to identify the impact of re-using items.

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Conclusions

Conclusions

The results are important to retailers and brand owners in understanding the impact of the second hand market on potential new sales.

In total over 3000 consumer shoppers who had just purchased a second-hand item were surveyed. 1791 interviews were in England, 713 were in Scotland and 682 were in Wales.

Interviews were completed within, or just outside 566 different venues. Of the total venues 412 were charity shops, 150 were private second-hand shops, and four were at car boot sales and household waste recycling centres (HWRC).

Overall, 4359 second-hand items were purchased (2525 in England, 893 in Scotland and 941 in Wales).

This study also obtained further information in relation to product and venue choice including the importance of warranties and safety labels.

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Documents

Documents

You can download the Executive Summary of this report by following the link below:

Executive summary >>

To read the full version of this report, please use the following link:

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Where next?

Want to know more about consumer behaviour in sustainable textiles? Take a look at our reports, tools and case studies for further information:

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*In this study re-use displacement is defined as ‘the quantity of second-hand purchases that have replaced what would otherwise have been a purchase of a 'new item’.

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Sustainable Clothing Action Plan (SCAP) >>
Consumer behaviour >>

 

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