WRAP is revolutionising the clothing industry, using collective action to minimise the environmental impact of our clothes.
Join us on our mission and start taking action:
Fibre and fabric selection is key to improving sustainability, reducing carbon, water and waste footprints and increasing the useable life of a piece of clothing.
By using longer-lasting, more durable and less resource intensive fibres and fabrics in their products, organisations can increase customer satisfaction through extending clothing life, and increase rates of re-use in second-hand clothing.
To find out how your organisation can benefit from using more sustainable fibres and fabrics, you can use WRAP's key guidance and advice:
View WRAP's evidence base on product selection:
Organisations across the supply chain could cut up to 10% of their carbon, water and waste impact by making clothes that last just three months longer.
Clothing designed to withstand wear and tear and to appeal to the customer for longer, promotes brand loyalty, confidence, and customer satisfaction as well as having positive impacts on the environment.
To find out how your organisation can benefit from designing, producing and selling clothing which has a longer life at the required price points, you can use WRAP's key guidance, advice and initiatives:
View WRAP's evidence base on design on extending clothing life:
Through our consumer campaign, WRAP is investigating consumer attitudes to sustainable products as well as encouraging consumers to take a more sustainable approach to clothing.
By using WRAP’s research, organisations can gain valuable consumer insights and use these insights to market more durable, sustainable and less resource intensive products to consumers.
View WRAP's evidence base on consumer behaviour and sustainable clothing:
Resource efficient business models are key to creating commercial value from sustainable business practices and offer organisations the chance to develop new revenue streams and new product offerings from resources that would have previously been considered waste.
To find out how to implement resource efficient business models and realise more value from your resources, take a look at WRAP’s expert guidance:
View WRAP's evidence base on resource efficient business models:
Organisations in the clothing industry can find new opportunities and develop fresh revenue streams by diverting some of the 30% of our textiles that end up landfill into markets for re-use and recycling.
The SCAP voluntary agreement enables re-use organisations, reprocessors and local authorities to build effective partnerships, gain advice on good practice and implement schemes to increase collection rates.
To find out how your organisation can benefit from increasing re-use and recycling, take a look at WRAP's gudiance and advice on:
View WRAP's evidence base on re-use and recycling:
The Sustainable Clothing Action Plan (SCAP) is a collaborative framework and voluntary commitment to deliver industry-led targets for reducing the use of resources in the clothing industry.
So far over 80 organisations across the UK have made a pledge to hit industry-led targets through the SCAP 2020 Commitment.
Figures released in 2015 show that retailers, brands and organisations from across the clothing supply chain have reduced water impacts by 12.5% per tonne of clothing, against a 15% reduction target by 2020.
They are also making progress to cut carbon impacts, having achieved a 3.5% reduction per tonne of clothing against a 15% reduction target.
are those actively working in the industry, either selling clothing or collecting and processing used clothes. They have an active role in putting SCAP research into action.
Signatories include organisations such as manufacturers, retailers, local authorities and waste management companies.
Supporters are active influencers who support the ideas and targets of the SCAP commitment but do not directly handle clothing.
Supporters include organisations such as trade associations, academic institutions, and non-governmental organisations.
The agreement: By signing up, your organisation agrees to take action to reduce their environmental footprint and measure its progress in reaching the SCAP targets in carbon, water and waste reduction.
WRAP encourages all organisations, whether large or small, to consider how they can use our research to reduce their exposure to resource risk or scarcity, discover new revenue streams and gain reputational benefits from reducing their environmental impact.
WRAP's Clothing Knowledge Hub showcases new initiatives, processes and technologies that can reduce the environmental impact of clothing.Read more
Gain the latest market knowledge with our market situation reports, detailing the current state of the commercial textile and fibre markets.Read more
Working collaboratively WRAP and partners are creating a circular approach to fashion across Europe through the European Clothing Action Plan (ECAP), an EU LIFE project.Read more
WRAP is pioneering new and innovative Resource Efficient Business Models with its work on REBus, an EU LIFE Project
View all of WRAP's evidence base for SCAP: