WRAP is transforming the electrical and electronic equipment industry using collective action to generate value through sustainability.
Our industry-led collaborative framework aims to deliver an industry that has a positive environmental impact on the communities it trades in, takes care over the resources it uses and delivers tangible economic benefits to society.
Join us on our mission and start taking action through the five key areas of esap:
Our research into product durability found that product lifetimes are not meeting consumer expectations and that 80% of customers prefer products that last longer, and offer longer lifetime guarantees.
Using this research, WRAP is undertaking an in-depth investigation to understand how business can create more durable products and how they communicate product durability to consumers purchasing electrical or electronic products.
To help your business reap the benefits of enhanced product durability, we have produced the following detailed guidance and advice:
View WRAP's evidence base for product durability:
Product returns cost businesses an estimated £400million* every year. By reducing these returns, your business can make substantial cost savings, through a reduction in the costs of handling returns and the lost value associated with the discounted sale of returned items.
To help you minimise your product returns, we have produced the following detailed guidance and advice:
View WRAP's evidence base for minimising product returns:
To make the most of products and materials in the electrical and electronic products value chain, businesses need to understand how they can influence the way consumers purchase, use, dispose of, or sell-on their used electrical and electronic products.
Using WRAP research, businesses can analyse consumer behaviour and gain insights into how to create new product offerings and income streams.
To assist you in analysing and changing how your consumers purchase, use and return your products, we have produced the following detailed guidance and advice:
View WRAP's evidence base for consumer behaviour and sustainable products:
At the heart of developing a more sustainable approach to electrical and electronic products, is identifying how your current business model uses resources.
Resource Efficient Business Models are central to creating commercial value from the five themes of the Electrical and Electronic Products Sustainability Action Plan and offer companies opportunities to achieve growth through new product and service offerings, whilst simultaneously meeting their sustainability goals.
To assist you in introducing a resource efficient business model into your business, we have produced the following detailed guidance and advice:
View WRAP's evidence base for resource efficient business models:
From gadget trade-in schemes, to the recovery of second-hand, used or disposed of items, businesses working in the electrical and electronic products sector can use WRAP's research to fully exhaust all the available value and working life from their products, recover precious metals and encourage customers to donate or sell products they no longer want.
To assist you in incorporating a cost-effective scheme for the re-use or recycling of your products, we have produced the following detailed guidance and advice:
View WRAP's evidence base for re-use and recycling:
Our esap voluntary agreement generates value from sustainability by bringing together key organisations to share best practice and take action in creating valuable change.Who's already signed up
The agreement: By signing up, your business agrees to play its part in working with WRAP to take direct action in the five key areas of esap.
WRAP encourages all organisations, whether large or small, to consider how they can use our research to reduce their environmental impact and gain some of the £800million income lost each year through waste electricals, as detailed in WRAP's Switched on to Value report.
Find out more about resource efficient business models with WRAP's work on the REBus Project.Read more
Use our Better Appliances guide to ensure your product design is as durable and efficient as possibleRead more
View all of WRAP's evidence base for esap: