Report
Premiumisation of drinks packaging
- Date
- September 2009
- Documents
-
Report: Premiumisation of drinks packaging Sept 09
(4523 kb)
Information Sheet: Premiumisation of drinks packaging Sept 09
(81 kb)
A report investigating the trend towards premium products in the UK drinks sector and its potential impact on packaging.
The report defines types of 'premium' relevant to the drinks sector and examines sector activity and attitudes, through interviews with industry stakeholders, towards premiumisation and resource-efficient packaging.
It also:
- asks whether 'premiumisation' creates an increase in packaging;
- investigates barriers which prevent packaging optimisation; and
- provides design guidance which may help to overcome these barriers.
An information sheet containing guidance is also available.
