This online guidance provides ideas, tips and practical tools to help you change the way packaging is produced and used. It also raises the issue of food that households throw away and provides new information for the Home Improvement sector.
Video Introductions
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Table of contents
Please click on the links below to access each section of the guide.
The consumer's view
Consider what consumers want: consumers are driving change by demanding less waste in their bins.
The law
Comply with legislation: packaging is affected directly by European and UK law and by waste regulations.
Brand, design and innovation
Explore efficient product and packaging considerations whilst retaining brand integrity.
Tools and techniques
Consider the full life cycle of the product and integrate advice into your NPD process.
Material considerations
Choosing the right materials is a vital part of making packaging more efficient.
Links and glossary
Useful external links, further information from WRAP and a glossary of terms.
Additional Documents
