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This online guidance provides ideas, tips and practical tools to help you change the way packaging is produced and used. It also raises the new issue of food that households throw away.

Get started Tools and Downloads

 

The consumer's view

Consider what consumers want: consumers are driving change by demanding less waste in their bins. 

The law

Comply with legislation: packaging is affected directly by European and UK law and by waste regulations. 

Brand, design and innovation

Explore efficient product and packaging considerations whilst retaining brand integrity. 

Tools and techniques

Consider the full life cycle of the product and integrate advice into your NPD process. 

Material considerations

Choosing the right materials is a vital part of making packaging more efficient.

Links and glossary

Useful external links, further information from WRAP and a glossary of terms.

 

Video Introductions

You need the latest Flash installed and Javascript enabled to view media on this page. Please ensure Javascript has been enabled in your browser settings. You can download Flash with the link below.

You need the latest Flash installed and Javascript enabled to view media on this page. Please ensure Javascript has been enabled in your browser settings. You can download Flash with the link below.