Working with Industry, Government and others
As well as launching the Love Food Hate Waste campaign, WRAP is working with retailers and food manufacturers, through the Courtauld Commitment, to make it easier for consumers to get the most from the food that they buy..
This includes looking at:
- the feasibililty of changing the retail environment (for example how food is sold, particularly fresh and short-shelf life products and the information provided to consumers on how to portion and store the food at home);
- the availability of appropriate products (for example different portion sizes, re-sealable packaging to keep food fresh), recipes and “tools” (for example fridge thermometers, portion guides, storage containers); and
- stimulating the development and roll-out of innovation aimed at reducing household food waste (for example packaging that helps to maintain freshness for longer).
WRAP’s recently-updated The Guide to Evolving Packaging Design gives advice on how to balance packaging optimisation with ideas for food waste reduction.
