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Case Studies & Research

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  • Product Re-formulation

    September 2010

    Re-thinking how products are used and designed for a sustainable future.

  • Insights around the domestic refrigerator

    August 2010

    An extensive study of consumer refrigerated food practices in the home, and experimental measurements of refrigerated food temperatures during their transit from the retail store to the domestic fridge.

  • Understanding consumer use of the freezer

    August 2010

    A quantitative study into consumer attitudes, understanding and behaviour with regards to home-freezing food, store-bought frozen food and use of the freezer in general.

  • Helping consumers reduce food waste - a retail survey

    August 2010

    A survey across UK retailers, and a selection of food products, of a range of factors believed to influence household food waste.

  • The Courtauld Commitment

    June 2010

    The Courtauld Commitment is a voluntary agreement aimed at improving resource efficiency and reducing the carbon and wider environmental impact of the grocery retail sector.

  • apetito: waste prevention boosts business efficiency

    June 2010

    WRAP undertook a waste prevention review at apetito (one of Europe's leading suppliers of frozen foods) as part of a series of on-site visits to selected members of the Food and Drink Federation.   The review identified several efficiency savings that could be made.

  • Waste arisings in the supply of food and drink to UK households

    March 2010

    Research puts the costs associated with waste generated within the UK food and drink supply chain, and households, at an estimated £17 billion per year (£12 billion household and £5 billion supply chain).  Overall waste is 18.4 million tonnes per year (mt/y), of which 11.9 mt is household and 6.5 mt supply chain related.  Reducing waste would provide significant financial and environmental benefits and improve resource efficiency.

  • Efficient use of resources in hot drinks packaging design

    February 2010

    A review of hot drinks packaging, identifying current good practice and new concepts which optimise the use of resources in the supply chain.

  • Home Compostable Packaging: Management Summary

    January 2010

    Consumer research was undertaken by WRAP in 2009 to gain greater understanding of the consumer’s attitudes towards compostable packaging.

  • Life cycle assessment of example packaging systems for milk

    January 2010

    Two life cycle assessment reports and a foreword covering the potential environmental impact of different example milk containers for pasteurised milk available on the UK market.

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Tubes of tomato puree in box
Some solutions are easy to do, e.g. removing the cardboard tube and adapting the shelf ready packaging. 

Examples of packaging optimisation: