In store roadshow promotion
Campaign literature being handed out at supermarkets
"Choose to Reuse" trial - testing an approach to reducing carrier bag waste, June 2006
A report detailing the findings from the "Choose to Reuse" bags trial, which took place last Autumn in Bristol and Edinburgh, was published 12 July 2006.
The "Choose to Reuse" campaign, run in conjunction with major supermarket retailer partners, the Scottish Waste Awareness Group (SWAG), British Retail Consortium and Scottish Retail Consortium, encouraged people to take a bag with them when they went shopping in an effort to cut down on the number of free carrier bags used at the check-out.
The campaign also encouraged shoppers to reuse their bags "any bag they chose" as often as possible for shopping, and to recycle them when they were worn out. The report starts with an Executive Summary with the main findings and conclusions, followed by a full report on the campaign mechanics and evaluation.
Choose to Reuse Report June 2006 (429 kb) ![[pdf]](http://www.wrap.org.uk/display_images/document_icons/pdf.gif){kind=icon}
- Appendix 1 - Campaign News Releases (714 kb)
- Appendix 2 - Campaign launch images 2 (141 kb)
- Appendix 3 - Participating stores and road shows (591 kb)
- Appendix 4 - Iconography and visuals (355 kb)
- Appendix 5 - press coverage (1104 kb)
- Appendix 6 - Press coverage 2 (1823 kb)
- Appendix 7 - Attidudinal Questionnaire (77 kb)
- Appendix 8 - Observational Specification (58 kb)
- Appendix 9 - Mystery Shopper Oct 05 (783 kb)
- Appendix 10 - Mystery Shopper - Nov 05 (853 kb)
Enquiries to: Julia Falcon, Project Manager julia.falcon@wrap.org.uk
Launch of the Bristol campaign
Launch of the Edinburgh campaign
WRAP's Richard Swannell being interviewed at launch in Bristol
