Marketing advice
WRAP's marketing support service offers strategic guidance on all areas of marketing to help you promote your business. Consultancy support is available in selected qualifying cases.
Advice is offered on the following:
Market assessments:
- market research and audits
- reviewing strategy and market positioning
Sales and marketing strategy development:
- review of business and marketing objectives and strategy
- marketing audit and SWOT analysis
- formulation of marketing strategy
- development of implementation plan
Promotional/sales plan development:
- identification of target audiences
- development of measurable objectives
- recommendations of communications methods
- development of a timing plan and budget
- proposed reporting mechanisms
Specific marketing communications advice:
- e.g. the development of a detailed brief for website development (but not the website development itself)
The service will not cover support for actual implementation of the marketing plans - for example, it will not offer funding for an advertising campaign.
