Part C - Marketing Behaviour Change
Section 9 - Waste Prevention: The Marketing Perspective
Section 9 - Overview
Increasing waste prevention by promoting behaviour change requires campaigns that are well-conceived and well-executed at both strategic and tactical level. Section 9:
- Highlights the elements a campaign should include.
- Gives examples of specific activities that can be run as stand-alone initiatives or as part of a wider behaviour change programme.
The overall aim is to help you develop an effective, integrated approach to marketing behaviour change.
In this section
Section 9.1 - Why Household Waste Prevention is Needed
9.2 Key Campaign Factors
Section 9.3 - Opportunities for Household Waste Prevention
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Subjects in this guide
- NRWF Household Waste Prevention Toolkit
- Part A - Business Case
- Section 1 - Introduction
- Section 2 - The Case for Waste Prevention
- Section 3 - Planning A Waste Prevention Programme
- Section 4 - Measurement Of Waste Prevention Impacts
- Part B -Waste Prevention Activity
- Section 5 - Home and Community Composting
- Section 6 - Community Re-use
- Section 7 - Product - Service Approaches
- Part C - Marketing Behaviour Change
- Section 8 - Introduction
- Section 9 -Waste Prevention: Marketing Perspective
- Section 10 - Business Case for Marketing Waste Prevention
- Section 11 - Waste Prevention Communications Campaign
- Section 12 - Case Study Examples
- Section 13 - Supporting Information
