Part C - Marketing Behaviour Change
Section 12 - Case Study Examples
Section 12 - Overview
All round the country, marketing/communications campaigns promoting waste prevention are delivering genuine behaviour change among householders. Section 12 highlights just a few examples of successful initiatives. Each case study focuses on a key aspect of the campaign described.
In this section
Section 12.1 - Setting & Monitoring SMART Objectives: 'Get It Sorted' Gloucestershire
Section 12.2 - Using Project Partners: Shropshire
Section 12.3 - Education In Schools: Hampshire's Project Integra
Section 12.4 - Effective Use Of Media: 'Slim Your Bin' East Anglia
Section 12.5 - Importance of Research and Review: Bristol's 'Rubbish Revolution'
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Subjects in this guide
- NRWF Household Waste Prevention Toolkit
- Part A - Business Case
- Section 1 - Introduction
- Section 2 - The Case for Waste Prevention
- Section 3 - Planning A Waste Prevention Programme
- Section 4 - Measurement Of Waste Prevention Impacts
- Part B -Waste Prevention Activity
- Section 5 - Home and Community Composting
- Section 6 - Community Re-use
- Section 7 - Product - Service Approaches
- Part C - Marketing Behaviour Change
- Section 8 - Introduction
- Section 9 -Waste Prevention: Marketing Perspective
- Section 10 - Business Case for Marketing Waste Prevention
- Section 11 - Waste Prevention Communications Campaign
- Section 12 - Case Study Examples
- Section 13 - Supporting Information
