Part C - Marketing Behaviour Change
Section 10 - The Business Case for Marketing Waste Prevention
Section 10 - Overview
To secure approval for a marketing-led waste prevention campaign, you will need to build a clear and persuasive business case. Section 10 will equip you to do this. It focuses on the positive impacts of three types of waste prevention activity:
- Waste aware shopping.
- Re-use in the home.
- Reducing unwanted mail.
In this section
Section 10.1 - Introduction
Section 10.2 - Waste Aware Shopping
Section 10.3 - Re-use in the Home
Section 10.4 - Unwanted Mail
2596 kb
Subjects in this guide
- NRWF Household Waste Prevention Toolkit
- Part A - Business Case
- Section 1 - Introduction
- Section 2 - The Case for Waste Prevention
- Section 3 - Planning A Waste Prevention Programme
- Section 4 - Measurement Of Waste Prevention Impacts
- Part B -Waste Prevention Activity
- Section 5 - Home and Community Composting
- Section 6 - Community Re-use
- Section 7 - Product - Service Approaches
- Part C - Marketing Behaviour Change
- Section 8 - Introduction
- Section 9 -Waste Prevention: Marketing Perspective
- Section 10 - Business Case for Marketing Waste Prevention
- Section 11 - Waste Prevention Communications Campaign
- Section 12 - Case Study Examples
- Section 13 - Supporting Information
