Effective communications can improve recycling performance in Low Participation Areas (LPAs). LPAs can exhibit complex inter-related characteristics which affect participation. Correctly identifying all the relevant factors is the key to an effective communications plan. This decision making tool helps you through the process of developing such a plan.
First, download the guidance document (see link below) which will help you through the decision making process and link you to supplementary resources. Then register on this accompanying online tool which will store your answers as you work through so you can insert them into a communications plan. Case studies have also been developed (see below) to share examples of good practice – more will be added later.
It will take time to work through this decision making process but in doing so you will gather all of the information required to complete a communication plan for your LPAs.

