Love Food Hate Waste

An estimated 7.2 million tonnes of household food and drink waste is produced each year in the UK.  WRAP is working with the UK grocery sector and other organisations to help reduce the amount of food thrown away.  Our Love Food Hate Waste behaviour change programme provides practical solutions for householders to get the most from the food they buy and waste less of it. 

The programme raises awareness of the need to reduce the amount of food we throw away.  Use the Love Food Hate Waste website to show your residents easy everyday things they can do to waste less food, ultimatly benefiting their purses and the environment too. 

If you would like to make use of the behaviour change programme locally there are brand guidelines, advertising and promotional materials on a partners website.  

If you want to find out more about the nature and scale of food and drink waste in the UK download the reports from our studies 'Household Food and Drink Waste in the UK' and 'Down the Drain'.