esap | WRAP UK

Electrical and Electronic Equipment Sustainability Action Plan 2025 (esap 2025)

The platform for developing a circular economy

WRAP is transforming the electrical and electronic equipment (EEE) industry using collective action to generate value through sustainability.

esap 2025 uses its relationships, convening power, insights and experience to enable businesses up and down the supply chain to make change efficiently and effectively. By working together with business esap 2025 is increasing profits, delivering better value for customers and protecting the natural resources on which the industry depends.

Join us on our mission and start taking action through the five pillars of esap 2025:

Pillar one:

Improving durability

Our research shows that consumer expectations on product durability are significantly different to the actual age electrical products become waste. Certain branded products such as fridge freezers, televisions, vacuum cleaners and laptop computers, were between 35-96% more durable than customers expected.

With durability the second most crucial consumer purchasing characteristic, the importance of communicating this message at the point of sale for retailers and brands is key.

Through esap 2025 we are helping businesses understand how to create more durable products at price point and how to communicate durability to customers.

To help your business reap the benefits of improved durability, we have produced the following detailed guidance and advice:

View WRAP's evidence base for product durability:

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Pillar two:

Minimising product returns

WRAP have identified typical product return rates in the range of 5-10%. With a UK electrical and electronics retail sector worth £30 billion, that’s £1.5 - £3billion worth of electrical products returned each year.

By reducing product damage and minimising returns, your business can make substantial cost savings. Through membership of esap 2025 WRAP will work with you to understand your return rate and the cost this represents to your business. We will present solutions to work collaboratively with industry or discreetly on a one to one basis to help you tackle these challenges head on.

To help you minimise your product returns, we have produced the following detailed guidance and advice:

View WRAP's evidence base for minimising product returns:

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Pillar three:

Increasing re-use and recycling

With more electrical products being purchased than ever before (predicted increase of 19% by 2020) and with the level of product innovation and complexity growing, recyclers and IT asset disposal (ITADs) companies can expect further challenges in the future. Greater foresight of the types and volumes of products recyclers can expect to receive will enable them to better prepare.

In parallel to this are the significant consumer barriers to the re-use of electrical products. IT asset management (ITAMs) companies have the capability to refurbish un-used and discarded products to a like new quality, but require a constant stream of good quality products.

Lastly, to enable a closed loop supply chain, access to high volumes of quality recycled materials is required to meet brand and consumer needs. However, there are complex legislative, technical and economic challenges which prevent this from happening.

esap 2025 will aim to take lead in overcoming these challenges and market failures.

To assist you in incorporating a cost-effective scheme for the re-use or recycling of your products, we have produced the following detailed guidance and advice:

View WRAP's evidence base for re-use and recycling:

assignment Reports
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Pillar four:

Resource efficient business models

If industry adopted more resource efficient business models it could create 1.2 million to 3 million jobs in Europe, reduce equilibrium unemployment by around 250,000 to 520,000 and generate €115 billion to €325 billion in additional GVA.

Resource Efficient Business Models underpin each of the 5 pillars of esap 2025 and are the essential cog in developing a circular economy.

WRAP have developed a structured but flexible process that supports businesses through innovation, feasibility assessment and full business case analysis. This proven process minimises risk and provides clarity to develop new, resilient and profitable business models.

To assist you in introducing a resource efficient business model into your business, we have produced the following detailed guidance and advice:

View WRAP's evidence base for resource efficient business models:

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Pillar five:

Supply Chain resilience

Resource inefficiency and an inflexible linear business model represent risk to the long term sustainability of any organisation. Investors are beginning to recognise this. "there are now $22.89 trillion of assets being professionally managed under responsible investment strategies, an increase of 25% since 2014." (The 2016 Global Sustainable Investment Review)

To help your business remain competitive WRAP will work with you to mitigate the risks associated with the linear EEE supply chain. Helping you make changes to be more resilient to market factors ensuring your business has a profitable and sustainable future.

Sign-up to the esap 2025

By working together and sharing best practice, we aim to cut the time and resources needed to implement effective solutions that accelerate the change needed for a more sustainable EEE sector.

By signing up, your business agrees to play its part in working with WRAP to take direct action across the five key pillars of esap 2025.

Interested and want to know more?

How to sign-up

How will esap 2025 deliver value for your business?

Consumer Insight

Gain access to WRAP’s leading edge research, providing you with in depth insight to understand consumer choices at the time of purchase, use, return and end of product life.

Collaboration and knowledge

Benefit from WRAP’s industry wide convening power which has created influential working groups, imparting knowledge and driving change up and down the supply chain.

Product design and influence

esap 2025 fosters collaboration along the supply chain, leveraging efforts and resources for improved product design at specific price points.
 

Improving environmental impact

esap 2025 will help you achieve your carbon reduction and waste saving targets quicker and with reduced effort, whilst helping you understand the commercial benefits of hitting these targets.

What else can my organisation do?

Discover more about:

REBus

Find out more about resource efficient business models with WRAP's work on the REBus Project.
 

Read more

Better Appliances

Use our Better Appliances guide to ensure your product design is as durable and efficient as possible
 

Read more

Critical Raw Materials

Find out more about the project and the recovery of critical raw materials and valuable precious metals from end-of-life electrical products.

Read more

View WRAP’s entire evidence base for esap 2025:

assignment Reports
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Guidance

build

Tools

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Case studies

Meet the experts

WRAP has a dedicated esap 2025 team to support your business in the transition to a more sustainable and profitable future.

Greg
Lucas

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Miles
Booth

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Malcolm
Waddell

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Joseph
Williams

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Norah
Lewis

Contact