WRAP mobilises a Resource Revolution with ambitious plan for future

25th June 2015

Today, WRAP unveils its plan for the next five years which aims to create a revolution in the way that we use resources. ‘Resource Revolution: Creating the Future’ sets out how WRAP will work with businesses, governments and consumers to create the step change needed to meet the demands of the future generations. 

Increased pressure on the world’s natural resources brought about by rising populations means a step change is required in the way we produce and consume products and services. WRAP’s five year plan challenges the business as usual approach to consumption and encourages people to adopt the three ‘R’s of the future. This will mean: 

  • Re-inventing how we design, produce and sell products.
  • Re-thinking how we use and consume products. 
  • Re-defining what is possible through re-use and recycling. 

WRAP will be working in three priority areas where it can make the biggest impact - Food and Drink; Clothing and Textiles; and Electricals and Electronics, all of which are underpinned by resource management. These areas need to be tackled, as together, the collective impacts of these areas account for 

  • 25% of the UK’s carbon footprint; 
  • 80% of the UK’s water footprint; and, 
  • 40% of UK household waste. 

WRAP has a strong track record of identifying areas of waste and delivering actions to reduce and prevent it. This is done through developing the evidence and business case for change, delivering industry-leading voluntary agreements, running effective consumer campaigns and measuring impact to improve targeted action. WRAP’s five year plan sets out the next step change needed to be undertaken in each of the three priority areas to reduce the impact on the environment and to improve business efficiency. 

Dr Liz Goodwin OBE, CEO of WRAP said: 

“We have a clear five year plan, of where and why we need to take action to create a sustainable future. There is still much to do. WRAP will continue to operate in the way it always has – starting from the evidence and then working in collaboration, at the interface between business, governments and consumers to help facilitate and catalyse the change we require to bring about the resource revolution.”

More information on WRAP’s five year plan can be found at: www.wrap.org.uk/creatingthefuture

Notes to Editors

Between 2010 – 2015 alone, WRAP initiatives:

  • Reduced greenhouse gas emissions by nearly 50 million tonnes, which is equivalent to the annual carbon dioxide emissions of Portugal;
  • Reduced waste by 4 million tonnes
  • Diverted 29 million tonnes of waste from landfill; and
  • Reduced water consumption by 856 million cubic litres

WRAP’s vision is a world where resources are used sustainably. It works in partnership with governments, businesses, trade bodies, local authorities, communities and individuals looking for practical advice to improve resource efficiency that delivers both economic and environmental benefits. 

Our mission is to accelerate the move to a sustainable resource-efficient economy through: 

  • re-inventing how we design, produce and sell products,
  • re-thinking how we use and consume products, and
  • re-defining what is possible through recycling and reuse.

First established in 2000, WRAP is a registered charity.  WRAP works with UK Governments and other funders to help deliver their policies on waste prevention and resource efficiency.  

WRAP is a registered Charity No. 1159512 and registered as a Company limited by guarantee in England & Wales No. 4125764. Registered office at Second floor, Blenheim Court, 19 George Street, Banbury, Oxon, OX16 5BH

www.wrap.org.uk

Follow us on Twitter at @Wrap_UK

For further media information contact:
Kirsty Warren
01295 819 619
Kirsty.warren@wrap.org.uk 

Contact

Kirsty Warren

Communications Executive Corporate PR
01295 819924