Whistles: Taking a holistic view of durability

22nd June 2017

Whistles wanted to approach durability across different aspects of the business, having identified that making garments last longer was important to its customers, the brand and the environment. WRAP and Whistles looked at opportunities to improve the durability of clothing by ensuring customers have a positive experience when visiting Whistles stores, using the website, and when taking their clothes home.

By standardising its returns and repairs process, Whistles managed not only to improve its internal systems, but also to identify consumer behaviour patterns on product returns.
Care guidance developed for all fabrics used in Whistles garments will help store staff give advice to customers, and ensure these clothes last longer.