Work to evaluate the potential impact on food waste arisings of running a comprehensive Love Food Hate Waste (LFHW) campaign has been carried out by WRAP during 2012/13. Avoidable food waste was seen to decrease by 14% in just six months and for every £1 invested up to £8 was saved.
The campaign savings are worth around £14 million each year to West London consumers.
Food waste reduction is likely to be influenced by a number of factors including the economic situation; however, this campaign in West London, provided an opportunity to understand the impact of LFHW on food waste arisings by measuring consumer behaviour and the levels of food waste either side of the campaign. It was delivered in partnership by West London Waste Authority and their six local Boroughs, Recycle for London (a partnership between WRAP and The Greater London Authority) and the London Waste and Recycling Board (LWARB).
LFHW is the consumer food waste campaign from WRAP, the UK’s leading body on food waste. It works in partnership with retailers, brands and local authorities to help consumers reduce food waste. WRAP also undertakes technical activity with the food industry, to change the retail environment (e.g. change products, packaging, labelling and the way food is sold) to help consumers waste less.
For more information about the campaign and its impacts, please see our detailed case study.
November 2013 Update
WRAP published new estimates on how much food and drink is disposed annually from UK households in November 2013. The breakdown of avoidable food and drink waste has been updated along with the associated value and environmental impact figures. Go to: www.wrap.org.uk/household-food-waste
The Waste and Resources Action Programme (which operates as WRAP) is a registered UK Charity No. 1159512 and registered as a Company limited by guarantee in England & Wales No. 4125764. Registered office at Second Floor, Blenheim Court, 19 George Street, Banbury, Oxon, OX16 5BH.