Defra’s Water White Paper ‘Water for Life,’ published in late 2011, encouraged voluntary water efficiency labelling to enable customers to choose more efficient products.
As a result, leading retailers and builders’ merchants established an industry working group, facilitated by WRAP, to consider what action they could take to enable this.
The Group agreed two top level goals:
- To identify the water-saving potential from bathroom products (basin taps, toilets and showers) and associated behaviours and communications; and
- To review the evidence and agree on action(s) which will increase the sale of water efficient bathroom products in the home improvement sector.
The Group is focussed on those actions which it can directly control or influence and this covers Repair, Maintenance and Improvement and DIY Products. It does not currently extend to new build or major building refurbishment, as the Group felt these areas were currently covered by regulation.
Group Meeting – February 2014
Key meeting outcomes:
- Registrations to the Water Label Scheme include 53 brands and over 5,300 products;
- The remit of the working group was revised and agreed, now that the UK Steering Committee for the Water Label has been established;
- Draft communications materials have been developed to support the Water Label; these will be revised following feedback from the working group, consumer testing and plumber interviews. The revised concepts will be presented at the next working group meeting.
The next meeting is 6 May 2014 at WRAP in Banbury, contact us further details.