Defra’s Water White Paper ‘Water for Life,’ published in late 2011, encouraged voluntary water efficiency labelling to enable customers to choose more efficient products.
As a result, leading retailers and builders’ merchants established an industry working group, facilitated by WRAP, to consider what action they could take to enable this.
The Group agreed two top level goals:
- To identify the water-saving potential from bathroom products (basin taps, toilets and showers) and associated behaviours and communications; and
- To review the evidence and agree on action(s) which will increase the sale of water efficient bathroom products in the home improvement sector.
The Group is focussed on those actions which it can directly control or influence and this covers Repair, Maintenance and Improvement and DIY Products. It does not currently extend to new build or major building refurbishment, as the Group felt these areas were currently covered by regulation.
Group Meeting – November 2013
Key meeting outcomes:
- Registrations to the Water Label Scheme are progressively increasing, with growing interest from European manufacturers and retailers;
- The Group agreed to engage wider contacts to increase awareness of the Water Label across the construction, refurbishment and social housing sectors, as well as with manufacturers of products used in the bathroom; and
- A brief to develop communications and training materials to support implementation of the Water Label and raise awareness of water efficiency in bathroom products was agreed.
The next meeting is 11 Feb 2014.
**Update July 2013**
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