Understanding consumer food management behaviour

July 2007

The aim of this project was to increase our understanding of the consumer decision-making processes that result in food being wasted.

 

This initial research, carried out by Ipsos MORI, was qualitative in nature and exploredthe whole life cycle from planning food shopping, through in-store shopping behaviour, food preparation/cooking practices and storage decisions to decisions about how and when to dispose of items. It also addressed issues around kitchen waste collection schemes and the length of time householders would be prepared to store waste.