A study into consumer second-hand shopping behaviour to better understand purchasing behaviours and also to identify the re-use displacement effect. The results are important to retailers and brand owners in understanding the impact of the second hand market on potential new sales. You can view a copy of the executive summary here.
What is re-use displacement?
In this study re-use displacement is defined as ‘the quantity of second-hand purchases that have replaced what would otherwise have been a purchase of a new item’.
Results of the study
In total over 3000 consumer shoppers who had just purchased a second-hand item were surveyed. 1791 interviews were in England, 713 were in Scotland and 682 were in Wales. Interviews were completed within, or just outside 566 different venues. Of the total venues 412 were charity shops, 150 were private second-hand shops, and four were at car boot sales and household waste recycling centres (HWRC). Overall, 4359 second-hand items were purchased (2525 in England, 893 in Scotland and 941 in Wales). This study also obtained further information in relation to product and venue choice including the importance of warranties and safety labels etc.
Retail market place insights
This summary report will help the retail market place understand the importance of the second hand market. The data in the report highlights that only 27% of consumer shoppers would have bought their item new if they could not have found it second hand.