Sales and marketing

Sales and marketing

This chapter focusses on the options available to promote your service and the relative merits of each of them. By the end of this chapter you will understand:

  • The different options for promoting your service and their relative impact and cost;
  • What tools are available to assist you;
  • Ideas for promoting the service to colleagues;
  • How to ensure that messaging on promotional material used is easy to understand and engaging;
  • The key ingredients for service literature; and 
  • How else you might support customers to reduce waste and recycle/re-use more

Download the chapter on sales and marketing