This study provides guidance on understanding opportunities which may exist for optimisation of resources in the breakfast cereals category. It is aimed at packaging developers, buyers and marketers from brands, retailers and converters within the hot and cold breakfast cereals market.
The guidance aims to identify benefits to businesses, consumers and the environment, by creating cost savings, improving distribution efficiency and reducing the amount of food and packaging consumers throw away. The good practice identified in this report could also be applied to other grocery sectors to stimulate new thinking and further dialogue.
