Planning and savvy shopping - the key to saving Londoners £££ this Christmas

14th December 2012

With consumers feeling the pinch this Christmas, it’s more important than ever to make the most of every penny.

With that in mind, the Love Food Hate Waste campaign is giving the capital’s shoppers tips on how to keep food costs and waste down over the holiday season.

Every year, Londoners throw away around 540,000 tonnes of food and drink that could have been eaten, costing a family with children around £50 a month.

And with the average bill for festive food and drink adding up to almost £170, making the most of the food we buy can save pounds.

“Love Food Hate Waste can help everyone get the most from the food they buy,” said Emma Marsh, from Love Food Hate Waste.

“At Christmas, when there are so many things to spend our hard-earned cash on, it makes sense to take a few easy steps to help us make our money go further. It’s the simple things that make a difference and lots of people already do them every day, but not all of us do and that’s why so much food is thrown away.”

Love Food Hate Waste’s simple steps include checking what you’ve already got in your cupboards before making that shopping trip – research shows that often we come home with items we’ve already got, which can lead to wastage. “Take a list with you. It sounds so obvious but many of us don’t do this,” says Emma.

“Making a simple meal plan is really helpful too, especially at this time of year when you’re busy and may be catering for extra people.”

The Love Food Hate Waste website is full of help and advice for people who are keen to take the pain out of planning, portion sizes and recipe planning and is free resource for everyone to use. The site also offers an easy-to-use portion calculator to help work out exactly what’s needed – particularly useful for parties.

Sample money-saving tips

  • You can freeze almost any food. If it’s got a ‘use by’ date freeze before the date, defrost and use it within 24 hours.
  • Stilton freezes really well without grating and can be defrosted for the cheese board. 
  • Potatoes can be parboiled, covered in fat and frozen, then roasted straight from the freezer.
  • Cooked meat, including turkey and ham, can be frozen. Thaw in the fridge overnight and use in casseroles, curries and stews. 
  • Loads of sprouts left? Use them with leftover roast or boiled potatoes to make bubble and squeak. Simply chop and fry together in a pan with some butter.
  • Bought too much mincemeat? Heat a small amount in a pan and spoon over ice-cream for an alternative Christmas pudding. for tips and advice.

For top tips about how to cook turkey visit the Food Standards Agency website:

Love Food Hate Waste aims to raise awareness of the need to reduce food waste and help us take action. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit our purses and the environment too. Love Food Hate Waste is delivered by WRAP, a not-for-profit organisation (backed by Government funding from England, NI, Scotland and Wales).

Become a Food Champion –Love Food Hate Waste is working to recruit food champions in London to help spread the Love Food Hate Waste message within local communities. Visit to find out more.

WRAP’s vision is a world without waste, where resources are used sustainably. It works in partnership to help businesses, individuals and communities improve resource efficiency. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Northern Ireland, Scotland, and Wales.

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Gill Dickinson

PR Manager
01295 819619