The On-Pack Recycling Label (OPRL) scheme was launched in March 2009 in response to research that identified a need to communicate better with consumers about what types of packaging can be recycled.
The scheme has been developed for retailers and brand owners by the British Retail Consortium (BRC) in partnership with WRAP.
Under the scheme, packaging can be labeled as ‘widely recycled’, ‘check local recycling’ and ‘not currently recycled’. Special labels were also created for packaging that are mainly collected at collection points rather than at the kerbside, like composite beverage cartons and some plastic films that are collected with carrier bags.
Supporting the retail supply chain
Over 145 organisations have already signed up to the scheme with the label being used in over 75,000 product lines. They include a diverse range of grocery and non-grocery brands and retailers like Asda, Marks & Spencer, Morrisons, Sainsbury's, Tesco, The Co-op, Waitrose, John Lewis, B&Q, Boots, Pepsi Co, Ecover, Warburtons and The Home Retail Group. View the full listing.
We have been working with OPRL members to accelerate the use of the new plastic film label, summarised in this case study, together with an inking methodology to help OPRL members adhere to OPRL guidelines for the ink level used on films.
Join the scheme
The scheme is not-for-profit and joining it can help build your brand and make it easier for consumers to know what packaging is recyclable.
Further information about the scheme and the benefits of joining can be found at www.oprl.org.uk, which includes a Frequently Asked Questions section.
Helping the consumer
Research shows that consumers are often frustrated that they don't know what packaging can and cannot be recycled. OPRL uses standardised wording to help inform consumers what they should do with their packaging once used.
It uses the established Recycle Now swoosh and is aligned with local authority collections data, which is updated annually. WRAP works closely with local authorities to support them in their work to deliver better recycling services and more waste reduction.
Visit the Recycle Now partner website for supporting information and templates for members to use in promoting the programme.