New WRAP campaign promotes the use of retread tyres for light commercial vehicles

24th January 2008

WRAP (Waste & Resources Action Programme) is launching a new campaign, promoting the use of retread tyres as a safe, durable, cost-effective and environmentally friendly alternative to new tyres.

As Corporate Social Responsibility managers look for new ways to reinforce the all-round environmental performance of their businesses and fleet managers look at ways to run greener fleets, the use of retread tyres provides a sustainable and easily accessible solution. 

The campaign will focus on promoting the use of retread tyres on Light Commercial Vehicles (LCVs) typically using tyres up to 19.5” diameter, such as those used for home and local business deliveries. 

Retread tyres are manufactured from similar compounds to new tyres and are required by law to be manufactured to the same stringent performance criteria. They can therefore be considered to offer comparable levels of performance, durability and safety to their new tyre equivalents. A recent study conducted by WRAP also found them to be, on average, 10% cheaper than new budget tyres.1

Jacks Guinness, Marketing Project Manager at WRAP, explains: “The use of retread tyres on Heavy Goods Vehicles (HGVs) is already well-established in the UK but WRAP has identified a significant opportunity for encouraging their increased specification by those with responsibility for fleets of LCVs. By highlighting the benefits of retreads and tackling the misconceptions attached to their use, we can bring the opinions of key decision-makers up to date and persuade them to look at retreads in a new way.”

David Wilson, Director of the Retread Manufacturer’s Association, the industry body supporting WRAP’s campaign, added: “The limiting factor in the product life of a tyre is the amount of tread depth that it is technically possible to incorporate. Too much tread can cause instability, rapid wear and overheating of the tyre. The casing of a tyre on the other hand is a robust piece of engineering that can last significantly longer than the tread, making it ideally suited to retreading. Retreads are a safe, reliable and green solution as well as being good value for money. I’m sure they will be seen as an excellent option for decision-makers once they become aware of their performance and benefits.”

WRAP will be proactively contacting fleet managers and CSR managers to offer them information and advice on specifying or trialling retreads for their LCV fleets. The WRAP website will also be updated with an information sheet and case studies illustrating the experiences of fleet managers who are already using retread tyres.

For more information on the WRAP Retread campaign, visit the WRAP website – or call the helpline 0800 100 2040.

Case studies featuring the experiences of fleet managers already using retread tyres are available on request.

1. Promoting Retread Tyres for Light Commercial Vehicles – Phase 1, Scoping Study (June 2007) – WRAP and Oakdene HollinsWRAP works in partnership to encourage and enable businesses and consumers to be more efficient in their use of materials and recycle more things more often. This helps to minimise landfill, reduce carbon emissions and improve our environment.

  • Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
  • Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
  • More information on all of WRAP's programmes can be found on

WRAP Press Office

01295 819 695 / 819 677