M&S and Oxfam: Shwopping. Ordinary Clothes Made Extraordinary

12th March 2020
M&S and Oxfam launched the Clothes Exchange Campaign in 2008, which was rebranded as Shwopping in 2012, to make it easier for customers to give their unwanted clothes a second life.
As part of Plan A, M&S has committed to collect 3 million garments/year. Since the partnership began in 2008 over 34 million garments have been donated in M&S and Oxfam shops, worth an estimated £22 million for Oxfam
Having good stories and case studies around recycling and being able to turn old clothes into new clothes is really important.
Continuous communication is key to the longevity of the scheme.