Monitoring and evaluation guidance - Chapter 1: introduction to monitoring and evaluation


'Monitoring' means regularly measuring what's going on with your service, your schemes or the effect of your communication activity. 'Evaluating' means drawing conclusions from the monitoring data on how well the service or schemes are performing or the effect of the communication activity. Monitoring and evaluation are therefore two distinct activities with monitoring being impartial and factual while evaluation tends to be subjective and value laden. Someone who doesn't know the local area can do most monitoring; only someone who understands the context and local environment can do the evaluation. This means that although you can commission somebody to measure what your service or schemes are doing, ultimately you will need to evaluate what that tells you yourself.

This guide describes the best monitoring methods to use to assess different aspects of a service, scheme or communication activity.