Food waste messages for maximum impact – how to engage your residents in prevention and collections

This new research is aimed at helping local authorities communicate more effectively with their residents about food waste, making it easier for householders to save money by not wasting good food and drink, and use their food waste collection service for any food they cannot use.

WRAP research shows that around £12 billion of good food is thrown away each year by UK households, and around 4 million tonnes of household food waste still ends up in landfill every year.

Through our research we know one of the main barriers to people taking action to reduce their food waste, or to effectively participate in their collection service, is a lack of awareness that we waste food, how much we waste and the benefits of reducing and recycling it.

By communicating about food waste as a whole, and raising residents’ awareness of how much we all waste, we can increase both participation in recycling and engagement in prevention activity.

Today we are publishing these valuable new consumer insights into this complex issue and will be working with councils to put this into practice and share the knowledge gained going forward.

These insights aim to help reduce the avoidable waste of good food and maximise the recycling of what’s unavoidable where there’s a food waste collection. Where new food waste collections are being introduced, using these insights can help pave the way for a successful roll out.
For any local authorities looking to use this research 1:1 support is available from WRAP. Please contact Emma Marsh – for more information.

November 2013 Update

WRAP published new estimates on how much food and drink is disposed annually from UK households in November 2013.  The breakdown of avoidable food and drink waste has been updated along with the associated value and environmental impact figures. Go to: