Food Waste Champions help local London communities save money

1st February 2013

A campaign that aims to raise awareness of the need to reduce food waste is on the hunt for volunteers to help Londoners save money by wasting less food.

Love Food Hate Waste (LFHW) is looking for Food Waste Champions who are willing to give up some of their time and energy to helping fellow Londoners reduce the 540,000 tonnes of food that’s currently thrown out every year across London boroughs.

“The average London household could save up to £50 per month by throwing away less food, and we want to equip an army of champions across the capital to help share free help and advice with their friends, colleagues and communities,” said Emma Marsh from LFHW.

“There are easy practical, everyday things we can all do in our homes to waste less food, which is good news for our pockets and for the environment – and we want volunteers who are willing to help spread the word.”

Anyone can become a Food Waste Champion, says Emma, with volunteer training taking just a couple of hours.

“This session will equip you with all the knowledge, skills and resources you need to become a Food Waste Champion.  Once trained, you can then work within your local communities to help pass the message on to others, with support from the Love Food Hate Waste team at Greater London Volunteering.”

Champions can donate as much or as little time of their time as they like, and can get involved in all kinds of activities – from passing on top tips to friends and neighbours and putting up posters in your community, to running a Love Food Hate Waste week at work.

Added Emma: “Volunteering as a Food Waste Champion could be a great way for you to try something new, meet new people and become more involved in your local community. Research shows it’s also a great way to help improve your wellbeing - it can help you to make new friends, gain new skills and even help you to find a job.”

But don’t take our word for it, says Emma. “We already have some great Champions who’ve been discovering the benefits of getting involved.

Sid Li,  who’s already been trained by Love Food Hate Waste Said: “I thought I didn’t waste any food, but going on the training made me realise how all the little bits I was wasting add up – I’m now saving £50 a month, and have told all my friends too. 

“It’s really easy with the recipe ideas on the website, and the support and information you get from Greater London Volunteering – I’d recommend it to anyone!”

To find out more about how to get involved visit or email


A number of volunteer food waste champions are already working within their communities, helping people to reduce food waste and save money. There are opportunities to interview Food Waste Champions, and find out how they are making a difference locally.

Junior Alleyne, trained in Islington, lives in Islington
Junior has taken the advice and information from the LFHW training session and used these to help him reduce his own food waste. He has also displayed posters and given out LFHW beer mats in the Kings Cross/Angel area. Junior is now getting more involved by helping to deliver LFHW training for new champions.

Claudia Galetta, trained in Westminster, lives in Camden
Claudia first got involved by attending a LFHW training session at Paddington Library. Since then she has been involved in working with Brixton People’s Kitchen and has been helping to spread the message to London’s student population.

Dave Etheridge, trained in Croydon, lives in Croydon

Dave is a genuine foodie who possesses a great deal of knowledge about food. Eager to be trained as a Food Waste Champion, Dave hosts a regular radio programme on Croydon Radio, which he is using to help spread the LFHW message.

Moa Elvermark Nilsson, trained in Hammersmith and Fulham, works in Shepherds Bush

Moa is a Community Nutritionist at Pheonix High School, Shepherds Bush and is working to incorporate Love Food Hate Waste messages into her job. She has also helped out at local events, effectively combining the knowledge she has around nutrition with Love Food Hate Waste.

You can find out more about how to reduce food waste by visiting

Recycle for London
is running a campaign to help Londoners reduce food waste by more than 100,000 tonnes, cut carbon emissions by 440,000 tonnes, save local authorities £16m and save consumers up to £500m a year.


Recycle for London is delivered by WRAP and the GLA (Greater London Authority) with funding provided by LWARB (London Waste & Recycling Board).

Love Food Hate Waste aims to raise awareness of the need to reduce food waste and help us take action. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit our purses and the environment too. Love Food Hate Waste is delivered by WRAP, a not-for-profit organisation (backed by Government funding from England, NI, Scotland and Wales).
Visit for more information.

Greater London Volunteering is the regional partnership body for volunteering in London. It offers strategic and capacity building support, co-ordinate activities and brokers services to more than 50,000 volunteers and around 9,000 organisations. It works at national, regional and local level to inform and influence governments, decision- makers and funders on the value of high quality, co-ordinated volunteering activity.


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Gill Dickinson

PR Manager
01295 819619