Expression of Interest to increase recycling of plastics

Closing date: 
29 August, 2014 - 16:00

This Expression of Interest (EoI) is a call for local authorities in England who would like to deliver a local plastics packaging recycling campaign linked to an industry led national campaign. 

Pledge 4 Plastics is a national initiative led by Recoup, backed by Defra, it has been developed with partners including Coca Cola Enterprises, Marks & Spencer, Unilever, Nestle Waters, RPC, Veolia Environmental Services, Closed Loop Recycling, Valpak, Kent Resource Partnership, Surrey County Council, and WRAP.

The aim of Pledge 4 Plastics is to help increase plastic packaging collected through local authority kerbside recycling collection schemes. The partners are funding a communications strategy which has three key objectives: 

Increase awareness of the need to recycle more plastic packaging. 

Increase consumer understanding of what plastics can be recycled through existing/new local authority kerbside collection services. 

Increase the percentage of people who say they recycle all of the plastics they can.