Courtauld Commitment 2 – signatory case studies

Courtauld Commitment 2 (2010-2012) was a voluntary agreement aimed at improving resource efficiency and reducing the carbon and wider environmental impact of the UK grocery retail sector. 

It considered the journey of products, from manufacturing to disposal, to see where the greatest efficiencies could be made both environmentally and economically. 

WRAP was responsible for the delivery of the agreement and worked in partnership with leading retailers, brand owners, manufacturers and suppliers who signed up and supported the delivery of the key targets in packaging, supply chain and household food waste. 

The targets 

  • Packaging: To reduce weight, increase the recycling rates and, where appropriate, increase the recycled content of all grocery packaging. Through these measures the aim was to reduce the carbon impact of this grocery packaging by 10% by the end of 2012. 
  • Household food and waste reduction: To reduce household food and drink wastes by 4% by the end of 2012. 
  • Supply chain product waste reduction: To reduce traditional grocery product (and packaging) waste in the supply chain by 5% by the end of 2012. 
Case studies from Courtauld Commitment 2 signatories are shown below.




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Beck’s lighter green bottles 

The weight of Beck's and Beck's Blue 275ml green bottles has been reduced by 11% in the UK. Savings of approximately 2,500 tonnes of glass and almost 2,000 tonnes of CO2 are anticipated in 2013.

The changes are expected to impact over 130 million bottles in 2013, saving a total of 2,642 tonnes of glass, which weighs in at over 200 modern double-decker buses*.
The new lighter bottle will mean 1,940 tonnes of CO2 are removed from the manufacturing process in 2013. That's as much CO2 as 380 UK households release by powering their homes each year**. 
“Beck's is a pioneering brand at the forefront of independent thinking, always looking for ways to innovate. This change is just one of the ways in which we are improving our environmental performance and making our iconic green bottles even greener.” 
Fabienne Rollot, Marketing Director, Beck?s Western Europe 
* Source: Transport for London 
** Who Emits Most? An Analysis of UK Households' CO2 Emissions and their Association with Socioeconomic Factors 


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Stella Artois 

  • Corrugated board used for multipacks is made from 100% recycled paper. 
  • Glass bottles: recycled content increased to 75%.  Stella Artois 330ml and 250ml glass bottles are the lightest lager bottles on the market, based on a pack to product ratio. In April 2010 the company lightweighted its highest selling bottle - 284ml (180g) by 7%. It now weighs 167g and will save 3,250 tonnes of glass (2,484t of CO2eq.) annually. 
“We are very pleased with the new Stella Artois lightweight bottle. As a pioneering brand, Stella Artois cares about doing the right thing for the environment. WRAP has been an invaluable partner in determining how we can continue to take small steps towards improving our environmental performance, and we look forward to continuing to work with them in the future.”
James Watson, Marketing Director

A G Barr

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Since joining the Courtauld Commitment 2 in February 2010, soft drinks manufacturer A G Barr has installed state of the art PET bottle blowing and filling technology at its Cumbernauld site in Scotland. 
This has enabled a significant lightweighting programme to be rolled out across a range of PET bottles. By working closely with their preform (bottle) suppliers, A G Barr has reduced its plastic primary packaging as follows: 
  • 2L bottle: by 10.5% to 38.5g; 
  • 500ml bottle: by 17.9% to 19.7g; and 
  • 250ml bottle: by 20.5% to 14.7g. 
In 2010 the company reduced the carbon impact of all three packs by 1,869 tonnes of CO2eq., saving 505 tonnes of plastic (1 tonne of PET = 3.7t of CO2eq.) The 500ml and 250ml bottles alone saved 316 tonnes of plastic and are amongst the lightest within the carbonated soft drinks market. 
“We have a long history of investment in high specification packaging equipment and this gives us the opportunity to reduce the environmental impact of our packaging. We continue to work with our suppliers on lightweighting activities across a wide range of pack formats, whilst always ensuring our drinks reach consumers in optimum condition.”
Andrew Memmott, Operations Director


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Reducing food waste and advocates of frozen food 

apetito provides frozen food and catering solutions to Care Homes, Local Authorities and Hospitals. They also provide a frozen meal delivery service to the public and a private hot meal delivery service through Local Authorities. 
The company employs about 1,250 people in the UK and have been supporting WRAP?s Love Food Hate Waste food-waste reduction initiative with their staff by: 
  • Getting the most out of food used in the workplace, including canteens; 
  • Sharing information with their staff through the company newsletter "Team News?. This has covered cost savings through wasting less, date labelling, freezing, using longer shelf life products, portioning and using up your leftovers. 
  • Supporting an internal blog focusing on food. 
apetito is a keen supporter of frozen food and believes it keeps waste down as their customers only need to prepare what they need on the day. 
In 2009 apetito invested in reusable plastic crates to replace previous single-trip corrugated cases to deliver goods to hospital and care home clients. 
  • Saving 112 tonnes of carton board per year and 230 tonnes of CO2 avoided. 
  • Six-figure crate investment soon repaid against reuse vs buying carton board. Higher than expected lifecycle of the crate to up to five years. 
  • Cost savings through better product protection, storage capacity and transport. Less waste for customers to process. 
“Introducing returnable packaging has been a real success. The initial investment certainly achieves good commercial and environmental returns and our customers are happier.” 
Mark Lovett, Health, Safety and Sustainability Manager 

Arla Foods UK

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Reducing 2,600 tonnes of dairy waste per year

In 2013, Arla Foods UK received support from WRAP to reduce waste arising from the manufacturing process at their Stourton Creamery and Dairy. 
Waste prevention activity was undertaken, including the development of a 'waste reduction intervention team', and the creation of a mass-energy balance for the factory to understand the financial and environmental inputs and outputs. 
A hotspot analysis was carried out, looking at where the most waste arose. As a result of this analysis, five focus area projects were implemented, involving: fresh cream, the creamery recovery system, flavoured milk, blender waste in cottage cheese, and despatch retained samples. Regular waste reduction intervention team meetings were also organised, in which trial findings and next steps were discussed. 
“Thanks to the whole team. Results are great. These opportunities are aligned with our OPEX improvement 
targets as well as ARLA?s commitment to the environment. At this stage we should celebrate our success.” 
Kingsley Ajerio, Operations Director, Arla Foods UK 


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New packaging film could reduce potato waste by 50% 

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Following extensive trials, Asda has launched its Extra Special Jersey Royal Potatoes in a revolutionary new gas permeable packaging film from Evap. The packaging responds to and controls the natural gases released during the respiration process in order to increase the shelf life of the product.
The film controls moisture levels and is aided by a series of tiny holes which 
are very accurately laser perforated into the film. The film also protects the 
product from UV light which can speed up the degradation of fresh produce. 
The benefits include: 
  • Extending product shelf life from 4 days to 8 days. 
  • Helping to maintain the nutritional value in the product for longer. 
  • Reducing waste levels of this product by up to 50% throughout the supply chain and at home
“About a fifth of all food coming into the home is wasted. Fresh vegetables and salad make up about a quarter of this, with around 5 million potatoes thrown away every day*. We fully recognise and support the need to reduce food waste and by harnessing this unique film technology, we can offer the very best quality produce to our customers. The potential of this film is truly exciting!”
Fiona Dobson, Packaging Development Manager 
* source: WRAP research


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Faster Fresh’ – an initiative that improves product shelf life

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ASDA are delivering fresher products to their customers by implementing efficiencies to their delivery and store systems. 
The company has increased the shelf life of 1,572 chilled products by an average of one day and are still able to maintain their low price offer. They have achieved this by: 
  • Working with 407 suppliers to re-schedule inbound flows to enable the changes. 
  • Improving delivery plans to cut down on road miles. 
  • Developing new and simplified systems in-store to get products to shelf faster and support better stock rotation. 
The initiative has reduced supplier-to-depot lead times and improved the flow of products into depots. ASDA has seen a 3.7% drop in the number of chilled loads to store. 
“This was the biggest change programme within the Asda chilled supply chain for 15 years. It has had a significant impact on the freshness of products to our customers and positive environmental impact. It just shows what can be achieved within the end to end supply chain when all parties work together.” 
Tom Rose, Inbound Supply Chain Manager 

ASDA and Warburtons

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Helping consumers to reduce food waste 

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Bakery is the 4th largest category of household food waste in the UK. 

Warburtons and Asda worked together to support the Love Food Hate Waste programme with a colourful advert in Asda?s consumer magazine. 

The advert featured breakfast ideas highlighting how bread could be used as a means of eating up other foods and sharing tasty tips for using Warburtons bread products. It also offered storage advice and web links to more recipes. 

This initiative helps consumers to reduce food waste and shows Asda and Warburtons working together to help consumers make the most of the food they buy. 

 “Now more than ever our customers are feeling the pinch and helping them to eat everything they buy goes a long way to make life easier.” 

Julian Walker-Palin, Head of Corporate Sustainability, Asda. 

“We are pleased to work in partnership with ASDA and WRAP to help consumers to make the most of the bread they buy.” 

Sarah Miskell, Corporate Responsibility Director, Warburtons 

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Associated British Foods 


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“Having the WRAP team on site has helped kick start our Site Environmental Plans. We have gained some new and valuable knowledge which will help give my Enfield Site Team the forward momentum to achieve our Landfill Reduction Targets. 
There have been several successes from the operational team so far and we will strive to build upon these.” 
Tim Borman Site General Manager 

Associated British Foods




1. Indian food  courtauld ag jars

Reduced the weight of Patak's glass jars from 225g to 198g. Using less material has: 

  • Saved 375 tonnes of CO2 eq. / 500 tonnes of glass per year.
  • Further savings can be made as more products now fit on distribution pallets. 

2. Syrups 

Moved from a glass jar weighing 236g to a recycled plastic PET container weighing 35g. 

  • Carbon saving of 59% and weight saving of 85%. 
  • Secondary and transport efficiencies will deliver about 100 tonnes of CO2 eq. for each million units sold

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Britvic Soft Drinks 

In March 2011, Britvic introduced a new double concentrate to its Robinsons
squash brand to replace all the 2, 3 and 4 litre packs. The 1 litre single concentrate is still available. 
The double concentrate squash is now in 1.25 litre and 1.75 litre bottles and features an innovative new pour control system and moulded easy-to-grip handle. These design changes help consumers avoid spillage and ensure that they use the right dosage to reduce waste. The smaller bottle sizes have also enabled a significant reduction in secondary packaging, and transport required. 
The benefits are: 
  • Consumers cost savings as the product offers greater value for money. 
  • Design innovation that helps consumers to reduce product waste. 
  • 61% reduction in the amount of PET used per litre drunk. 
  • 70% reduction in the total amount of packaging used per litre drunk. 
  • Reduction in lorries used by over 50%. 
  • A total saving about 14,000 tonnes of CO2 per year. 
“Not only does Robinsons double concentrate deliver value in terms of the amount of servings it provides, but the innovative new design of the bottle helps to minimise product and packaging waste. Our research also tells us that many children pour their own squash and this sometimes leads to over-pouring. The pour control feature on the new bottle will eliminate this risk.”
Debbie Eddy, Robinsons Brand Controller


“WRAP's third party support and advice has allowed us to change our dialogue with partners in the supply chain by offering sustainable alternatives and the facts to support them.  Now it's up to us to use this information to make change happen.” 
Whitney Kakos, Impact & Sustainability Manager

Carlsberg UK

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Implementing initiatives to cut costs and waste 

Carlsberg UK is expecting to annually save £206,000 and reduce waste by 263 tonnes as a result of their two waste prevention initiatives discussed below. 

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1. A ramp was constructed to prevent hop extract residue from being wasted, thereby reducing 3 tonnes of waste and material cost saving £156,000 every year.
2. By modifying their malt process, less malt is now being wasted and reject malt is looking to be sold as animal feed instead of being sent to Energy Recovery. These actions are anticipated to divert 260 tonnes of waste from landfill and save £50,000 per year. 
“In recent years we've worked hard to become industry leaders in improving environmental impact, reducing our use of raw materials, energy, water and packaging and minimising waste wherever we find it. We've reached out to partners across our value chain to work together on sustainability projects that will help improve our environmental impact across the lifecycle of our products.” 
Matt Winterburn, Head of Safety, Health and Environment (SH&E) and Corporate Social Responsibility (CSR), Carlsberg UK 

Cott Beverages Ltd

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Light-weighting of 500ml sport bottle 

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For the Red Rooster & Emerge 500ml PET bottle, the weight of preforms (moulding used to create bottles) was reduced from 24.1g to 20g (which is a 4.1g reduction on the 120 million per annum preforms Cott Beverages use across all business – Cott Brands using 24 million), equating to an annual reduction of 492 tonnes (all business) or 98 tonnes (Cott Branded). WRAP provided packaging optimisation support to help facilitate this change. 

The project reduces the CO2eq footprint by 1,972 tonnes CO2eq (all business) or 363 tonnes CO2eq (Cott Branded) and is effective from full production, which began in July 2013. 
Note: 1 tonne of PET = 3.7 tonnes of CO2eq 
“This project contributed to Courtauld Commitment 3 (Packaging Target) by reducing usage of PET by 492 tonnes per annum (1,972 tonnes CO2eq per annum). This was achieved by: significant investment at the preform manufacturer; investment in bottle moulds across 4 production lines; investment in liquid nitrogen delivery systems; an extensive trialling programme; machine adjustment and operator training. The programme was confirmed by recommendations of a 10 Pack Review WRAP conducted as part of its support to Cott Beverages Ltd.”
Gavin Le Poidevin, Cott Beverages Ltd

Cott Beverages Ltd

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Down-gauging of shrink wrap 

Down-gauging shrink wrap gauge reduction from 50 to 38 microns on can secondary packaging and achieving a shrink wrap gauge reduction from 60-70 microns on PET secondary packaging to 50-55 microns. This was accomplished with assistance from suppliers on film blend development. 

The project reduces (LPDE used at Bondgate sites by 30 tonnes per annum & Kegworth sites by 85 tonnes per annum) the CO2eq footprint by 308 tonnes CO2eq (all business) or 61 tonnes CO2eq (Cott Branded) and is effective from Q1, 2013. 
Note: 1 tonne of LPDE = 2.681 tonnes of CO2 eq 
“This project contributed to Courtauld Commitment 3 (Packaging Target, and Manufacturing and Retail Target) by reducing usage of LPDE by 115 tonnes per annum (308 CO2eq). This was achieved, across multiple sites, through: a collaborative material trialling programme with suppliers, machine setting adjustments, and an operator training programme.” 
Gavin Le Poidevin, Cott Beverages Ltd. 

Danone Dairy UK

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“Danone Dairy UK is delighted to be able to empower consumers by offering this Terracycle programme. It allows consumers to upcycle their Danone pots and ensure the material is reused and protects the environment whilst supporting great causes.” Bryan Martins, Strategy Governance Director Plastics used for yoghurt pots are recyclable but currently not widely recycled. Danone is working in partnership with Terracycle UK to recycle their packaging into new products, e.g. pots, bags, etc. This covers both pre- and post-consumer waste. 
Terracycle provides free collection systems for waste packaging. Danone customers are encouraged to set up a Danone Yogurt 'brigade' which is a community-based collection point. To date 400+ Danone "brigades? have been established involving over 5,000 consumers. The benefits are: 
  • Less plastic waste going to landfill. 
  • Building consumer awareness and involvement. 
  • Raising money for charity (2p per pot). 'Brigades' can choose their own charity or use Danone?s charity choice Fareshare. 

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Danone Waters (UK & Ireland)



Volvic Natural Mineral Water – 50cl ‘greener bottle’

In September 2010, Volvic launched their 'greener bottle', made with 20%sugarcane – called Bio-PET. This reduces the amount of non-renewable plastic material needed to create the bottle. 
By combining 25% recycled plastic (r-PET) and Bio-PET, the bottle has: 
  • a 38% lower packaging carbon footprint; and 
  • a 16% lower total lifecycle footprint than previous bottles. 
In addition, Volvic is aiming to reduce the weight of the bottle from 17g to 15g, which will halve the carbon footprint of the current bottle.  
“We have cut the amount of plastic in our bottles by 30% over the last 15 years. Brand new technology has enabled us to create this revolutionary new plastic and we?re thrilled to be the first to bring it to UK consumers.”
Nadine Slyper, Marketing Manager, Volvic UK 

Greencore Group UK 

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Producer annually saves 950 tonnes of waste – equivalent to 5 million sandwiches 

Greencore Group UK received support from WRAP to cut waste at theirsandwich manufacturing factory, Manton Wood, in 2012/2013. 
Activities were focused on reducing waste arising from the following: bread, tomato ends, egg mayo, overproduced sandwiches, cleaning chemicals, cutter loss and belt-end waste, ham ends, and sausages. 
Greencore Group UK implemented waste prevention initiatives through the application of LEAN and other techniques. They will continue to investigate other waste reduction opportunities and take action.
“We have continued to work closely with our customers and WRAP in the UK under the banner of the Courtauld Commitment, in order to assess and reduce the environmental impact of our products and packaging.”
James Cherry, Group Environmental Manager, Greencore Group UK 

Heineken UK


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1. Newcastle Brown Ale: 500ml glass bottle has been lightweighted twice. The bottles are supplied by Quinn Glass. 

2009: 430g to 320g = 25% material saving (2,450t of CO2eq. /3,267 tonnes)
2010: 320g to 300g = 6% material saving (445t of CO2eq. / 594 tonnes)
 (Based on same sale figures for 2009/10) 
• Total weight saving of more than 30% (2,895t of CO2eq. / 3,860 tonnes). 
• Changes to bottle design and pallet size enabled more bottles to fit per pallet and so reduced number of vehicle trips. 

2. Bulmers Original: 568ml glass bottle has been lightweighted twice. The bottles are supplied by Quinn Glass and Ardagh Glass. 

 2006: 438g to 350g = 20% material saving. 
 2009/10: 350g to 337g = 4% material saving. 
• Total weight saving of more than 24% (6,944t of CO2eq. / 9,259 tonnes) in 2009. 
“Heineken UK has a strong history of lightweighting packaging. As the science of carbon foot printing develops we now understand the real benefits that these projects deliver in terms of reducing the carbon impact of our supply chain.”
Richard Naylor, UK Environment Manager, Supply Development & Support 

H J Heinz 

New format: ‘Fridge Pack’ 

In August 2010 Heinz introduced a 1kg reclosable polypropylene plastic bottle for their popular Heinz Beanz product. Developed to help consumers eat as much or as little as they like, the bottle has a see-through portion control guide on the side. 
Once opened, the reclosable container is stored in the fridge where the contents will stay fresh for five days. The benefits are: 
  • Consumer convenience. 
  • Time saving. 
  • Portion control. 
  • Extends product life once opened. 
  • Recyclable plastic bottle. 
“The 'Fridge Pack' is the latest evolution of Heinz Beanz. Family mealtimes together are becoming less frequent and consumers need tasty, convenient meals that cater for everyone. The new format allows bean lovers to enjoy Heinz Beanz in portions that suit them, without any waste.”
Paula Jordan, Heinz Marketing Director for Beans, Kids and Meals

Kimberly-Clark Europe

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New Kleenex man-size tissues

In 2011 Kimberly-Clark launched their new Kleenex smaller box but with the same 'big and strong? tissues inside. 
The benefits are: 
  • Packaging and transport reductions of over 40%. 
  • More product on shelf so less 'out-of-stocks'. 
  • New opportunities in smaller stores. 
  • Wider consumer appeal and access to the product. 
“The fact that this project has brought multiple benefits – environmental, cost saving and consumer preference – makes it a fantastic and truly sustainable change that the business can get behind, and consumers can feel good about. It?s also not a niche product – Kleenex man-size is well loved by huge numbers of consumers and sits firmly in the mainstream”.
Tom Berry, Head of Sustainability, Europe New Kleenex man-size tissues 

Marks & Spencer 

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Campaign launched to keep food ‘Fresher for Longer’ 

In March 2013, the 'Fresher for Longer' initiative launched exclusively with Marks & Spencer in Tunbridge Wells with the support of WRAP, Kent Resource Partnership, Incpen, The Packaging Federation and the FDF. The behaviour change campaign shows how food can last longer if kept in its original packaging. As part of the launch, Marks & Spencer distributed 30,000 food wheels to help customers find the best way to store food. See the interactive version and other materials. 
Marks & Spencer has also introduced a number of packaging innovations to help customers waste less, such as vacuum 'skin' packs on fish and meats, and the 'It?s Fresh' tab in strawberry punnets. These developments  help maintain the quality and freshness of the products. Throwing away food because it is not used in time costs consumers £6.7 billion every year. These initiatives therefore help to prevent food from being wasted at the household level. 
"By reducing the amount of packaging we use and ensuring its easily recyclable, we?ve worked hard to make it as easy as possible for our customers to live more sustainably. Packaging plays an important role in protecting the quality and freshness of our food, which is why we feature on-pack storage advice and continue to introduce innovative packaging that keeps food fresher for longer.”
Adam Elman, Head of Plan A Delivery, Marks & Spencer 

Molson Coors Brewing Company
(UK & Ireland)

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Cobra Beer and Christmas Leftovers 

In 2010 research from Cobra beer showed curry internet searches peaked on Boxing Day, as households looked for ways to reinvent Christmas Day leftovers. 
In response to the nation?s love of curry – Cobra introduced new recipes, created by a celebrity chef, that perfectly complements their beer. 
An 'Ultimate Boxing Day Leftovers' curry menu was launched, aimed at eliminating waste over the festive period. It includes Brussels sprout bhajis and Christmas pudding naan. 
“Last year, six in ten households admitted to wasting food at Christmas. Our recipes turned the main leftovers into fantastic foods in their own right and helped work towards a waste free Christmas.”
Debbie Read 

Mondelez International

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Lighter jars and refills 

The packaging of Kenco coffee has seen significant changes recently. 
2009: They launched the Eco Refill, achieving packaging weight savings of 97% per unit. 
2011: A major proportion of sales continue to be in glass jars, which 
complement the concept of the refill format. After more than 20 years, the iconic Kenco jar was given a sleek new design and the opportunity was taken to reduce the packaging weight. 
The new jar uses 7% less glass which equates to over 500 tonnes of CO2eq. 
*Mondelez International Inc. comprises the global snacking and food brands of the former Kraft Foods Inc. including Cadbury, Bassett's, Belvita, Kenco, Oreo, Philadelphia, and Ritz. 
“These innovative and well thought through changes to our packaging are a great way for us to engage with 
our consumers and an opportunity to reinforce the wider sustainability credentials of this well loved brand.” 
Emma Dixon, Senior Brand Manager 

Mondelez International

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Less packaging for Easter Eggs 

Cadbury has been making gradual changes to their Easter Egg packaging over the last five years to carefully reflect and shape their consumer's relationship with a seasonal favourite. The company has used on-pack messaging to inform consumers about the improvements. 
Over the years the large and medium boxed Easter Eggs have seen changes to the design and material of the internal plastic thermoform and a gradual reduction of the carton board outer. 
A step change in 2011 saw a drop of more than 10% in packaging weight across the boxed range through changes to the carton board outer design and the removal of the plastic thermoform. The latter has significantly lowered the carbon impact of the packaging and the 2011 modifications alone have achieved savings of over 1,000 tonnes of CO2eq. Changes to the packaging have also resulted in more efficient use of pallet and vehicle utilisation. 
“Our marketing and packaging design teams continue to focus on less and better packaging of our products, particularly those high volume products which typically employ a higher packaging weight to edible ratio.” 
Josephine Bradley, Head of Public Affairs 

Mondelez International

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Reusable packaging

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Mondelez International has switched to reusable rigid packaging (polypans) to significantly reduce single-use transit packaging for its 'work in progress? factory products. Various 'assortment products' were packed from the production line into corrugated boxes awaiting finishing into a number of different product formats. Space limitations required these to be transported by road to off-site storage.
Moving to polypans and an automated handling system has improved on-site storage and cut transportation time and costs. Benefits are:
•Saving over 1,000 tonnes per year of cardboard (1,040 t of CO2eq).
•Associated savings in resources needed to recycle corrugated wastes.
•Saving more than 40,000 road miles per year.
•Emissions savings from road vehicles by 75 tonnes of CO2 per year.
•Polypans have an operating life of 5-10 years and are recyclable.
“This project is one of many initiatives that combine great environmental performance across a number of aspects of the Courtauld Commitment along with improved supply chain efficiencies and commercial gains.”
Oliver Cofler, Customer Services and Logistics Director, Mondelez International


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Great Taste Less Waste national campaign

Aimed at reducing the amount of food waste UK consumers throw away each year, it covers:

1.'Smart' use of packaging to benefit the life of produce and to keep it in good condition. E.g. the life of broccoli can be lengthened by two days if kept packaged and in the fridge.

2.Using 'Best Kept' labelling to ensure produce is properly stored in the home for longest life. E.g. potato label: 'store in a cool dry place' and for carrots 'keep in the fridge'. Advice also on 'Easy Pick' bags for loose fruit and vegetable items.

3.Helping promote effective meal planning through multiple recipe suggestions that use the same core ingredients. Main ingredient is discounted in store for family meals.

“Fruit and vegetables are the most frequently wasted foods, therefore Morrisons is focusing on fresh produce. Two-thirds (*65%) of UK consumers regularly throw away fresh produce despite feeling guilty about wasting both food and money. Our Great Taste Less Waste campaign aims to help customers use up what they buy and get more meals for their money, to cut down on food waste.”
Jane Speakman, Head of Produce
* research commissioned by Morrisons.

Moy Park

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Tray-less whole birds 

Moy Park has removed the tray from their whole bird packaging and are using flow-wrap that is hermetically sealed. This particular method protects consumers from packaging leaks.
The special 'high barrier' properties of the film and its use of 'modified atmospheres' can increase the shelf-life of the product from 8 days to 10.
Less packaging means that more chickens now fit into transport containers and on-shelf in shops. The extended shelf-life means less time is spent on re-stocking in store and transportation efficiencies.
Removing the tray has realised about a 70% packaging weight reduction.
“This revised packaging solution has a good shelf life, it is safe and drip free, convenient, and there is minimal packaging waste to dispose of. It performs the functions desired by consumers better than the previous format.”
Brian Moreland, CSR Manager

Müller Dairy

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Mini Muller pots

In July 2010, Müller Dairy extended their Müller Rice product range by introducing a 96g pot in addition to their 190g container.
This was in response to consumer feedback asking for smaller portions, particularly for women and children.
By offering the same product in two different pack sizes the company is responding to consumer demand for more choice and is helping to reduce food waste.
“When Mini Müller Rice was trialled in 2010 as 'sample size' pots they attracted a whole new consumer audience for whom the standard size pots were 'too big an eat'. For these consumers the new 95g pots are ideal for snacking and popping in a lunchbox.”
Seb Jones, Business Change Director

Nestlé UK

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Employee engagement

Nestlé UK is supporting reducing household food waste by raising awareness of the issue amongst it?s 6,500 UK staff.
Every year Nestlé UK runs a Keep it Safe and Sustainable (KISS) week at work. One of the key messages of their 2010 campaign was how employees could reduce their food waste at home. The UK-wide event included tips and ideas from WRAP?s Love Food Hate Waste (LFHW) consumer programme.
KISS was included in the company magazine 'Talk', which helped to spread the message of how important it is to reduce food waste.
WRAP has developed a LFHW Workplace Toolkit which is available at their partner website.
“It was a real bonus to be able to raise the profile of food waste with our staff and to also support the Courtauld Commitment. This has helped us to accelerate our journey towards our 2015 target of zero waste to landfill.”
Inder Poonaji, Head of Safety, Health and Environment Sustainability
(Nestlé York site makes over a billion Kit Kats and 183 million Aero bars each year and achieved zero waste to landfill status nearly four years ahead of the company?s 2015 target.)

Premier Foods

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courtauld peanut butter
1.Sun-Pat Peanut Butter Jar: lightweighted three pack weights by changing from glass to PET and incorporated 50% recycled content.
•Reduced 205g , 238g and 285g glass jar range to 25g, 29g and 33g PET respectively, saving 2,404 tonnes of packaging and 886 tonnes of CO2eq.
•90% weight reduction led to transport cost savings and a 5 tonne reduction in CO2eq. (96 fewer deliveries from Holland per annum = 18,432 delivery miles saved = 5 tonnes of carbon saved.)
•Consumers like the lighter, non-breakable jars.
“Regulations that apply to logistics limit the weight of lorry-loads but because our new jars are much lighter, we have been able to cut the number of vehicles needed for transport and delivery. This benefit is made even stronger by the fact that the product is filled in Holland before being shipped to the UK.”
Alan Robe, Senior Brand Manager for Sun Pat (owned by Premier Foods).
2. Food donations: In 2009 Premier Foods worked with a number of charitable organisations to donate approximately 116,000 cases of food to help people in urgent social need, both in the UK and in the developing world.
•1,050 tonnes of food waste diverted from landfill.
•Equivalent to about 1.6 million separate meals with a value of £500,000 donated to charity.
•24 tonnes of saved CO2eq. (methane) emissions.
“Premier Foods has made a commitment to stop sending any waste, including food, to landfill by 2015. We are on track to achieve this challenging target. Food donations are a positive way to help those in social need whilst also reducing our impact on the environment. It?s absolutely the right thing to do.”
Ian Bowles, Group CSR Manager

Premier Foods

courtauld hovis

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Hovis Bread bags 

Premier Foods down-gauged their bread bag film and modified the dimensions to improve the fit of the product in the bag.
This was done within six weeks from making the decision to change.
The project involved consumer group research to analyse 'quality' perceptions around the use of thinner film compared to the original bag. Using less material has delivered savings of:
• 550 tonnes of plastic film; and
• 1,485 tonnes of CO2eq.
 “Hovis is always looking for ways to reduce our impact on the environment, whilst still delivering great taste and quality for our consumers.”   
Julia Herring, Packaging Development Manager

Premier Foods

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Steel Can

In 2010 Premier Foods trialled and successfully lightweighted one of their steel cans. The new container, known as '14Z', has a gauge of 0.270 mm and weighs just 35 grams.
Weighing 5% less than similar sized cans used by Premier Foods, the company now buys 700 million '14Z' containers annually. This saves:
•1,400 metric tonnes of steel; and
•5,600 metric tonnes of CO2eq. (Emissions released from the manufacture of a single '14Z' can is 166g of CO2eq. compared to 174g for other heavier designs).
“As a signatory to the Courtauld 'Phase 2' Agreement, Premier Foods plc is committed to improving resource efficiency and reducing the carbon and wider environmental impact of our packaging”.
Jon Murray, Group Technical Business

Premier Foods

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Great Little Ideas website

Premier Foods launched the 'Great Little Ideas' consumer-facing website in 2010.
The site provides hundreds of recipe ideas and practical hints and tips to help inspire families try something new and support using up leftovers.
'Great Little Ideas' helps consumers make their shopping budget go further and at the same time cuts food waste, helping the environment too.
The website has 30,000 signed up users and receives about 125,000 visitors each month.
“Consumers are looking for inspiration to move away from the same repertoire of meals but without blowing the budget and offers just that. Getting more familiar with store cupboard staples helps them create a twist on a family favourite and adds life to those leftovers.”
Helen Kemish, Marketing Controller – Great Little Ideas


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Sainsbury’s ‘Food Goes Further’ Campaign

In January 2013, Sainsbury?s worked in partnership with WRAP to launch a new phase of their national campaign 'Food goes Further' focussed on the family roast.
This was created to help consumers reduce waste by encouraging them to use leftovers, plan meals in advance and follow food storage tips.
WRAP and Sainsbury?s produced a joint press release to announce the campaign launch and Sainsbury?s held a national radio day. Sainsbury?s issued a national TV ad to support the campaign. This was complemented by messages and tips which were communicated via their social media platforms, customer magazines and in store with high profile hangers and point of sale ads.
“We want to help our customers Live Well for Less, by helping them to reduce their food waste. We have provided a series of easy-to -follow recipes for leftovers, meal planners and tips to help our customers make the most of their food.”
Susi Richards, Head of Food


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Retailer reduces champagne bottle weight by 7.2%

Tesco has lightweighted its own-label 75cl De Vallois champagne bottles from 900g to 830g (6 million units). A total of 70g of glass per bottle is being saved, and 760kg CO2eq per 1 tonne of glass. This will annually save 420 tonnes of glass, and 320 tonnes of CO2eq.
The retailer continue to cut carbon emissions, reduce transport costs, and reduce glass by lightweighting their wider champagne and wine bottle range.
Tesco was the first to launch the lightest wine bottle, which weighed 300g versus the standard 420g bottles in 2010.
“We are fully committed to reducing glass waste across our entire drinks portfolio and are working closely with our suppliers and the wider industry to deliver significant CO2 reductions throughout our supply chain. We are confident that the Tesco shopper will respond positively to the move.”
Andrew Gale, Category Technical Manager for the Tesco Beers, Wines and Spirits Division


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Automated Recycling Centres

In 2010 Tesco introduced a new 'information screen' for users of their automated recycling centres at selected UK stores. As well as informing customers about how many items by material/product type they have recycled on each visit, it now shows them how much CO2 they have saved. WRAP supported the project by providing Tesco with CO2 product data and advice. The automated machines encourage recycling of consumer packaging by:
•Using on-screen information to raise awareness about how recycling contributes to CO2 reduction.
•Incentivising customers to recycle by offering one Green Club Card point for every two aluminium cans recycled.
Find out more at
“We are delighted to use our innovative recycling centres to help our customers link their green actions to how much CO2 they are saving.”
Amanda Hill, Recycling and Waste Management

Tesco and Unilever

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Encouraging consumers to recycle empty aerosols

As a result of an on-going programme to increase aerosol recycling rates, 79% of Local Authorities in the UK accept empty aerosols via kerbside collection schemes, up from 67% in 2009*. But only an estimated 20% of aerosols purchased are currently recycled by consumers.
In March 2011, Tesco and Unilever launched a joint initiative called 'A Better Future Starts at Home' to encourage and support consumers to recycle more often. As part of this initiative, the Sure deodorant brand was featured in a multi-channel approach which included:
•Posters to raise awareness that customers can now recycle aerosols at Tesco's automated recycling centres.
•Leaflets in 300 Tesco stores in the personal care aisle informing consumers that they can recycle their aerosols.
•Website promotion to recycle deodorants on Tesco's shopping site. The campaign resulted in a 30% increase in recycling rates in participating stores.
”As the largest Anti–Perspirant and Deodorant manufacturer in the UK, we take our sustainability responsibilities seriously. Aluminium can be infinitely recycled – we aim to halve the waste associated with the disposal of our products by 2020”.
“We are pleased to work with Unilever to support the drive to recycle more aerosols and hope that customers will continue to bring their empty aerosols to our automated recycling centres.”
Tesco Stores Limited
* source: Alupro

The Co-operative Food and Kingsland Wines & Spirits

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Reducing wine bottle weight

The Co-operative Food and Kingsland Wines & Spirits reduced the weight of 20 lines of wine bottles. As a result, savings of approximately 725 tonnes of glass and over 556 tonnes of CO2 are being achieved every year. The large-scale packaging reduction project required:
•modification of conveyoring and guide rails to adapt the line to take lighter weight glass;
•trials to ensure the bottle could undergo the stresses of filling, packaging and transportation; and
•consumer research on the proposed change to the bottle shape.
“The Co-operative works with suppliers to reduce the environmental impact of its own-brand packaging by reducing packaging weight, maximising recyclability and recycled content. Since 2009, the total weight of our own-branding packaging has reduced by 33%, saving over 44,000 tonnes of packaging, nearly 19,000 of which was in 2012.”
Naomi Hayes, Sustainability Projects Manager, The Co-operative Food Brand

The Co-operative Food

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Reaching consumers in-store

The Co-op has found a novel way of informing their customers in-store about the environmental impact of throwing away good food.
They are displaying this Love Food Hate Waste (LFHW) advert on over 14,000 till screens in their stores across the UK between October 2012 and January 2013.
This innovative use of till screens has the potential of raising the issue of food waste to around 20 million customers every week.
“We are committed to reducing food waste both in store and in customers? homes, and have been working closely with LFHW for several years now.
“We are running adverts on our extensive network of 14,000 till screens in all our 2,800 stores across the UK, as part of our on going support of the LFHW programme. This is part of our wider efforts to help our shoppers manage their budgets more efficiently by helping them to waste less food.”
Iain Ferguson, Environment Manager, The Co-operative

Typhoo Tea Limited

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courtauld typhoo tea

In November 2011 Typhoo launched their Eco Refill pack.
The new product has 92% less packaging weight than their standard Typhoo 40 teabag carton (pictured top right) and is the 'lightest weight' tea packaging on the market in the UK.
In addition to the weight saving the new product format will lead to further transport and carbon efficiencies.
Typhoo Eco Refill is available to purchase in black tea and decaffeinated black tea.
"Our launch of Typhoo Eco Refill is a first for the tea category and delivers a substantial packaging weight reduction. This, in conjunction with our new blend, gives our customers good value, convenience and a great tasting tea.??
Keith Packer, CEO

Typhoo Tea Limited

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Typhoo are meeting their customers' needs by:
•producing packaging that can be recycled by consumers at home; and
•being the first major tea brand to use recycled board across its brand range.
This has resulted in a saving of 348 tonnes of virgin fibre primary carton board and 460 tonnes of CO2 per annum.
“We are proud that our tea production site in Merseyside has achieved zero waste to landfill in July 2010 and we have met our 100% recycling target in the first quarter of 2011. We are committed to working with WRAP through the Courtauld Commitment to continue improving our business impact on the environment.”
Shah Khan, Group Technical and Ethical Manager


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Compressed aerosols that are half the size, but last just as long

Unilever developed a new compressed deodorant aerosol for its Sure, Dove and Vaseline brands. The aerosols are compressed from 150ml to just 75ml.

The new antiperspirants require less propellant to deliver each spray, allowing the can to be reduced in size resulting in a carbon footprint reduction of 25% on average per can.
Unilever brands anticipate to achieve an immediate 24 fewer tonnes of aluminium and a resultant 283 tonnes reduction in carbon used every year*.
The new-look cans use on average 25% less aluminium and, due to the smaller size, more can be transported at once, resulting in a reduction in the number of lorries on the road.
“Compressed aerosols provide consumers with a product that lasts just as long as the previous one, and is more sustainable. We are confident that this represents the beginning of a revolution in deodorants, as people come to see the benefits of this new packaging.”
Amanda Sourry, Chairman of Unilever UK & Ireland


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Promoting Love Food Hate Waste through staff training and social media

Knorr has been working with Love Food Hate Waste (LFHW) to help reduce food waste at home.

LFHW delivered an awareness raising session for the brand team including brand managers, technical managers and chefs. The team then aligned the key messages and principles they learnt with their own strategic objectives to ensure food waste prevention is embedded in their communications with consumers – whether this be on pack, on their website or via social media.
This led to Knorr promoting LFHW through its new website and Facebook page providing:
•helpful hints and tips on recipes; and
•a detailed LFHW page promoting the 5 key food waste reducing behaviours of planning, storage, leftovers, date labels and portions.
“Knorr has joined forces with Love Food Hate Waste to help people make the most of their food. By giving people exciting tips on how to use leftovers and sharing easy ways to reduce waste, Knorr aims to inspire people to take small, everyday actions that can add up to make a big difference.”
Hugo Rawlinson, Knorr Assistant Brand Manager


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Removal of ‘display until’ dates courtauld best before bread

Warburtons changed the labels on all their products across the UK following the Defra and Food Standards Agency best practice guidance on displaying date labels.
The new label clearly shows the 'best before' date, followed by a single number in brackets, known as a 'control code system'. So a loaf marked 'best before' 11 Oct (2) indicates a 'display until' date of 9 October. This simple, but effective code, helps shop staff when managing products on-shelf.
Giving consumers one date, instead of two, reduces the potential for confusion and makes the 'best before' date much easier to see. This, together with consistent on-pack storage guidance, helps them to get the most from the food that they buy, at its best, and can save them money through less waste.
“We hope that, as well as making things clearer for the consumer, this change will make a contribution to helping reduce the amount of bread thrown away and wasted.”
Sarah Miskell, CR Director