Communications to Support the Introduction of a New Waste and Recycling Service: Newcastle-under-Lyme Borough Council

30th November 2016

Newcastle-under-Lyme Borough Council approached WRAP for technical and communications support for a new kerbside service. 

Key points
A saving of £500,000 was achieved in 2010/11
Additional tonnage diversion of 11,650 tonnes from incineration
Combined recycling rate was 27% before the introduction of the new service and increased to over 50%

Overview

Overview

Newcastle-under-Lyme Borough Council approached WRAP for technical and communications support for a new kerbside service including the addition of plastics and card, extending the garden waste service and introducing a fortnightly waste collection accompanied by separate weekly food waste collections.

The Council had been working with WRAP over a number of years to standardise and improve their communications and devise and implement a new service delivering value for money and resident satisfaction.

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