Communications to Support the Introduction of a New Waste and Recycling Service: Newcastle-under-Lyme Borough Council
30th November 2016
Newcastle-under-Lyme Borough Council approached WRAP for technical and communications support for a new kerbside service.
Key points
A saving of £500,000 was achieved in 2010/11
Additional tonnage diversion of 11,650 tonnes from incineration
Combined recycling rate was 27% before the introduction of the new service and increased to over 50%
Overview
Overview
Newcastle-under-Lyme Borough Council approached WRAP for technical and communications support for a new kerbside service including the addition of plastics and card, extending the garden waste service and introducing a fortnightly waste collection accompanied by separate weekly food waste collections.
The Council had been working with WRAP over a number of years to standardise and improve their communications and devise and implement a new service delivering value for money and resident satisfaction.
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Contents
Contents
The issue >>
The approach >>
Key lessons >>
Related
Related
To find WRAP’s other local authority communication case studies, please use the links below:
Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>