Communicate a New or Enhanced Recycling Service: Worcestershire and Herefordshire Partnership

30th November 2016

WRAP were approached by the Worcestershire and Herefordshire partnership consisting of six waste collection authorities, one unitary authority, one disposal authority and Severn Waste Services to promote changes to the recycling services across the two counties.

Key points
Significant cost savings and waste diversion from landfill were achieved
By using standard design templates across the partnership, all of the local authorities were able to deliver consistent, localised messages to their residents and achieve financial efficiencies



The purpose of the communications campaign was to promote changes to the recycling services across the two counties. A standardised kerbside recycling collection service was introduced across all authorities in the partnership and where the full recycling scheme was already in place the service was enhanced to allow collection of more materials for recycling. The reason for this change was the opening of a new Materials Reclamation Facility (MRF) in Herefordshire and Worcestershire, called EnviroSort.

All residents, who receive a kerbside collection, were communicated with but the authorities introduced the changes at different times between November 2009 and July 2010. Developing and implementing an integrated communications campaign to explain the service change was essential.

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