Communicate a New or Enhanced Recycling Service: Worcestershire and Herefordshire Partnership
30th November 2016
WRAP were approached by the Worcestershire and Herefordshire partnership consisting of six waste collection authorities, one unitary authority, one disposal authority and Severn Waste Services to promote changes to the recycling services across the two counties.
Key points
Significant cost savings and waste diversion from landfill were achieved
By using standard design templates across the partnership, all of the local authorities were able to deliver consistent, localised messages to their residents and achieve financial efficiencies
Overview
Overview
The purpose of the communications campaign was to promote changes to the recycling services across the two counties. A standardised kerbside recycling collection service was introduced across all authorities in the partnership and where the full recycling scheme was already in place the service was enhanced to allow collection of more materials for recycling. The reason for this change was the opening of a new Materials Reclamation Facility (MRF) in Herefordshire and Worcestershire, called EnviroSort.
All residents, who receive a kerbside collection, were communicated with but the authorities introduced the changes at different times between November 2009 and July 2010. Developing and implementing an integrated communications campaign to explain the service change was essential.
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Contents
Contents
The issue >>
The approach >>
Key lessons >>
Related
Related
To find WRAP’s other local authority communication case studies, please use the links below:
Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>