Clothing Longevity Protocol

The Clothing Longevity Protocol is an exciting industry initiative to creating longer lasting clothing and increasing the length of time before a garment is discarded due to failure.

There are clear business benefits (fewer returns, customer loyalty) and environmental benefits to be gained from implementing the protocol.

The Clothing Longevity Protocol has been developed as part of the Sustainable Clothing Action Plan (SCAP), which brings together industry, government and the third sector in order to improve the sustainability of clothing across its life-cycle. An important means of achieving a reduction in the environmental footprint of clothing is to increase garment lifetimes.

The Clothing Longevity Protocol offers guidelines for good practice in order to aid moves towards garments that will last longer and thus to help protect brand value, screen out garments which fail prematurely and reduce the environmental impact of the clothing sector.

This Protocol is intended to support companies wishing to develop and supply garments designed and manufactured for a longer life than current practice. The potential benefit to companies is that a minimum standard of good practice can be embedded across the product range, complementing specific design innovations such as anti-fading and anti-pilling technologies (as may be used in premium-priced products) and reinforcing brand value by:

  • Providing a means of quality assurance, so that all garments meet an acceptable standard, hence protecting brand reputation for quality and value for money.
  • Providing a structured approach for development teams to ensure that good practice is achieved for all garments, minimising the threat of suffering the cost of discovering poor quality at a later stage.
  • Enabling the development team to screen out those short-term failures which lead to higher rates of customer return (such as trims) and to ensure appropriate levels of performance on attributes associated with longer-term failure modes and customer perceptions of poor quality (such as fading and pilling).
  • Providing practical or workable regimes for garment testing that build the knowledge and experience to predict, identify and avoid sub-standard performance and avoid premature failure.


The Clothing Longevity Protocol and a guide to how to use it can be found on the related document.

A report on Measuring Clothing Longevity is also available which demonstrates our understanding of how long people keep and regularly wear their clothes for.