ASOS: Durability of blind hems

22nd June 2017

ASOS identified a potential risk in the product durability of blind felled hems on tailored trousers due to hem failure, i.e. falling after washing or wearing. WRAP worked with ASOS to trial a bonding seal on both menswear and womenswear tailored trousers. 

ASOS wanted to trial an improved construction for tailored trousers’ blind hems, using Coats Hemseal bonding thread.
Durability washes provided ASOS with a quick overview of the Coats Hemseal bonded hems’ performance versus the standard construction.
The trial indicated that the bonded hem construction performed particularly well on lightweight garments.