Are you up for the great London £ood waste challenge?

19th November 2012

Londoners are being invited to take part in a new challenge from Recycle for London to find out how they could save up to £50 a month by reducing the amount of food they throw away.

Part of a London-wide Love Food Hate Waste initiative, the £ood Waste Challenge started on Saturday, November 17 and will run until the end of the month.

During week one, participants are being encouraged to make a note of how much food they throw away at home, and use social media such as Facebook and Twitter to share both their findings and photos of the food they’ve thrown out.

At the end of the first week, those taking part will be invited to a free Love Food Hate Waste interactive event at City Hall, where they can pick up information, tips and tools to help them reduce their food waste.

“This will include help on better meal planning and shopping, smart storage, understanding food dates, portion sizes and using up leftovers,” said Andrew Richmond, Recycle for London Programme Director.

“In the second week, we hope our volunteers will put all this good advice into practice, and record how they get on.”

Added Andrew: “We know that each year, Londoners typically throw away around 540,000 tonnes of food and drink that could have been safely consumed. This costs the average London family around £50 a month – our initiative aims to help people find simple ways to cut their food bills and avoid this waste.”

No one likes to think they waste food but we waste more than we think, says Andrew. “Our research shows that Londoners reckon they throw out about £12 worth of food a month, but it’s likely to be more than double this amount.

“Keeping a food diary is a great way of helping people to see what they can change and realise the financial savings they could be making.

“Our campaign aims to raise awareness among Londoners and provide them with tools to help equip them to make long-lasting changes which will not only benefit their bank balances, but also the environment.”

There’s still time to take part in the £ood Waste Challenge - visit the Recycle for London website and fill in your details:

The £ood Waste Challenge is part of a wider programme to help Londoners reduce food waste by more than 100,000 tonnes, cut carbon emissions by 440,000 tonnes, save local authorities £16m and save consumers up to £500m a year.

Note to editors:

You are welcome to send a representative to the £ood Waste Challenge event:
Friday November 23 - 5.30pm-8pm
The London Living Room
City Hall
Queen’s Walk
London SE1 2AA

ARE YOU UP TO THE CHALLENGE? – we invite all presenters, journalists, columnists, feature writers and editors to take part in our challenge to see how much food you (or your household) throw away and how much you could save!

Recycle for London is delivered by WRAP and the GLA (Greater London Authority) with funding provided by LWARB (London Waste & Recycling Board).

Love Food Hate Waste aims to raise awareness of the need to reduce food waste and help us take action. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit our purses and the environment too. Love Food Hate Waste is brought to you by WRAP, a not-for-profit organisation (backed by Government funding from England, NI, Scotland and Wales).

Visit for more information.

Become a Food Champion – Recycle for London is working to recruit food champions to help spread the Love Food Hate Waste message within local communities. Visit to find out more.

WRAP’s vision is a world without waste, where resources are used sustainably. It works in partnership to help businesses, individuals and communities improve resource efficiency. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Northern Ireland, Scotland, and Wales
Follow us on Twitter at @Wrap_UK


Gill Dickinson

PR Manager
01295 819619