Our vision

WRAP's vision is a world in which resources are used sustainably.

Our mission is to accelerate the move to a sustainable resource-efficient economy through

  • re-inventing how we design, produce and sell products, 
  • re-thinking how we use and consume products, and 
  • re-defining what is possible through re-use and recycling 

WRAP works, uniquely and by design, in the space between Governments, businesses, communities, innovative thinkers and individuals – forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably. We have strong relationships with Government decision makers; with business leaders with the ability to influence powerful supply chains and with individuals through our highly respected consumer campaigns.

WRAP works in a distinctive way – developing evidence where there is a knowledge gap, bringing together the right people to work on specific issues, to develop solutions and then, finding ways to implement them.

We focus on the most resource intensive sectors where we have deep expertise and a track record of strong delivery:


We work at all points around the resource ‘loop’ – preventing and minimising waste, re-using, and recycling. We are able to bring together groups of people who might not naturally work together. This means we can mobilise action to address market failures where there is a disconnect between who needs to take action and who benefits.

WRAP works with UK Governments, the EU and other funders to help deliver their policies on waste prevention and resource efficiency. We take action in those areas where we can have the greatest impact on reducing waste, protecting our natural resources and providing economic and environmental benefits.

WRAP is a registered charity (no. 1159512) and a company limited by guarantee.