Our vision

WRAP's vision is a world in which resources are used sustainably.

Our mission is to accelerate the move to a sustainable resource-efficient economy through:

  • re-inventing how we design, produce and sell products, 
  • re-thinking how we use and consume products, and 
  • re-defining what is possible through re-use and recycling 

We work uniquely, and by design, in the space between governments, businesses, communities, thinkers and individuals – forging powerful partnerships and delivering ground-breaking initiatives to support more sustainable economies and society. Working with hundreds of businesses and local authorities, trade associations and charities to deliver change.

WRAP turns thinking into action. We inspire those who have the power to effect widespread change. Our influence is driven by evidence, insights and skills.

We are experts in establishing the facts, getting the right people working collaboratively to agree common goals, then converting ideas into real action and delivery on the ground.

We drive change in areas where we can make the biggest difference:

The collective impact of these account for:

  • 25% of UK carbon footprint
  • 80% of UK water footprint
  • 40% of UK household waste

Find out what we doing to change this.

WRAP is a registered charity (no. 1159512) and a company limited by guarantee.