Local Authority Waste Prevention Case Study: Herefordshire and Worcestershire Councils

29th November 2016

Herefordshire and Worcestershire Councils submitted a joint bid to WRAP in 2008 and received funding to deliver a local Love Food Hate Waste (LFHW) campaign running from November 2008 through to the end of March 2009. 

Campaign spend was 29p per household at a total cost of £90,000
Committed Food Waste Reducers (a metric used to monitor the impact of food waste reduction initiatives) rose from 13% to 23% in 5 months
An estimated 2,340 tonnes of food waste was diverted from landfill during the year following the campaign



The Herefordshire and Worcestershire councils work together to promote waste prevention, reuse and recycling throughout the counties. The results of a waste composition analysis reinforced a need to focus on reducing food waste, and to aid households in doing this.

The concurrent media coverage of the ‘credit crunch’ highlighted food waste reduction as a good way of encouraging people to save themselves money. Food waste reduction links well with action on climate change because wasted food represents wasted emissions from all stages of food production, transport and storage; and decomposing food in landfill generates methane. Worcestershire County Council has been awarded Beacon Authority Status for its work on tackling climate change

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