Local Authority Communications Case Study: Solihull Metropolitan Borough Council

29th November 2016

WRAP was approached by Solihull Council in 2008/09 to help develop and deliver a communication plan for the roll out of a revised recycling and waste service. 

Key points
Recycling rates increased from 33% in 2008/09 to 41% in 2010/11
The gross saving (avoided disposal costs) was £261,800, a net saving of £127,000 in 2009/10
Additional 4,188 tonnes dry recyclables collected at kerbside from October 2009 to September 2010



All households in Solihull were to receive a weekly kerbside-sort recycling service with a restricted weekly refuse collection. Glass and cans collected in one box and paper and card in another, with a sack for plastic bottles.

All properties received a 140-litre wheeled bin for household waste. Following a successful introduction of this scheme the council then focussed on helping residents to recycle more and avoid additional side waste.

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