Local Authority Communications Case Study: Barrow Borough Council
29th November 2016
Barrow Borough Council approached WRAP in 2008 for communications support. Their new waste recycling collection scheme was to include a new red bag to collect cardboard and plastics.
Key points
Recycling increased by 2,479 tonnes
73% of residents felt the information provided was “excellent” or “good”
Total cost of the communication activity was £78,000
Overview
Overview
One of WRAP’s Local Communications Advisers worked with Barrow Council‟s waste prevention team to identify the local issues which would affect the roll out of the new service. Key evidence and experiences from other local authorities was then considered and the Council made a decision about the communication activities they would use. The communications plan included:
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Contents
Contents
The issue >>
The approach >>
Key lessons >>
Results >>
Related
Related
To find WRAP’s other local authority communication case studies, please use the links below:
Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>