Local Authority Communications Case Study: Barrow Borough Council

Overview

Overview

One of WRAP’s Local Communications Advisers worked with Barrow Council‟s waste prevention team to identify the local issues which would affect the roll out of the new service. Key evidence and experiences from other local authorities was then considered and the Council made a decision about the communication activities they would use. The communications plan included:

• WRAP training for Council helpline staff and recycling crew to enable them to deal effectively with inquiries from local residents.
• Printed material including a pre-roll out “teaser” leaflet outlining the new service, an information leaflet distributed at the time of the new service roll out, a collection calendar and contamination cards.
• A recycling ranger who was appointed on a fixed term contract to engage with local communities to explain the new service, its benefits and how it works.
• Advertising to raise awareness of the new service - advertisements on local buses, radio advertisements and advertorials in local newspapers.
• Livery on collection vehicles and community posters to highlight the new service.

Read case study >>

Related

Related

To find WRAP’s other local authority communication case studies, please use the links below:

Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>