Introducing a New Recycling Service to All Residents: Coventry City Council

29th November 2016

Coventry City Council asked WRAP to support their introduction of a three bin collection service to all household in the city, including a new co-mingled recycling bin. 

Key points
In excess of £1m savings as a result of the service change
Objective was to increase the recycling rate from just over 26% to 32%
Change in service resulted in high tonnages - 28,811 tonnes



Working in partnership with the City Council WRAP helped the authority to deliver a communications campaign to maximise recycling and increase participation in new scheme. The issues were:

  • Introduction of a new co-mingled 240 litre wheeled bin collection and providing residents with a smaller residual bin.
  • The changes required effective communications to residents, highlighting the reasons for the new service to influence positive recycling behavioural changes.
  • Targeting ‘hard to reach’ communities
  • Reducing contamination in garden waste collections.

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