Communications Campaign to Support Southwark’s Food Waste Recycling Trial

29th November 2016

Southwark approached Recycle for London for communications support to roll out their food waste recycling service in October 2010. The trial targeted 10,000 properties in five areas of the Borough.

Key points
The campaign targeted 10,000 households at a cost of £1.85 per household
The diversion from landfill target was 3.55 kg/hh/wk but trails achieved 3.59 kg/hh/wk
The campaign demonstrated a positive impact where multiple communication types were used