Communications Campaign to Support Southwark’s Food Waste Recycling Trial
29th November 2016
Southwark approached Recycle for London for communications support to roll out their food waste recycling service in October 2010. The trial targeted 10,000 properties in five areas of the Borough.
Key points
The campaign targeted 10,000 households at a cost of £1.85 per household
The diversion from landfill target was 3.55 kg/hh/wk but trails achieved 3.59 kg/hh/wk
The campaign demonstrated a positive impact where multiple communication types were used
Overview
Overview
Southwark wanted to ensure information specifically targeted those residents receiving the trial service and as a result, opted to use a mixture of traditional communication channels alongside more innovative ‘pedal bike media’.
Read case study >>
Contents
Contents
The issue >>
The approach >>
Why not traditional media? >>
The results >>
Related
Related
To find WRAP’s other local authority communication case studies, please use the links below:
Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>