Love Food Hate Waste campaign launch Greater Manchester Waste Partnership
29th November 2016
Love Food Hate Waste (LFHW) is a national campaign which aims to raise awareness of the need for all of us to reduce the food we waste by highlighting the benefits of doing so.
Approximate spend: £0.006 per household and total cost £6,000
78 invited attendees & 5 members of press
3 radio interviews including BBC Radio Manchester
At least 13 press articles including a feature piece in the Manchester Evening News
Overview
Overview
The Greater Manchester campaign aims to increase the number of committed food waste reducers by 10% between April 2009 and April 2011 which would divert 8,416 tonnes of food waste from landfill.
The launch event was used to generate significant PR to raise awareness of the issue and offer practical benefits and solutions to residents. As well as securing the attendance of key media, it was also used as a networking opportunity for influential individuals, ambassadors and organisations.
It was a key opportunity to involve senior officers and members from all councils to get their support and buy in for the campaign going forward and was intended to be an engaging event with a clear memorable message.
Read case study >>
Contents
Contents
Introduction >>
Background to campaign >>
The approach >>
Results and conclusions >>
Key learning points >>
Related
Related
To find WRAP’s other local authority communication case studies, please use the links below:
Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >>