Re-defining plastics: from design to disposal

WRAP is leading an ambitious UK initiative which will involve collaborative action and commitment by businesses, governments, local authorities, NGOs, media and society at large, to re-define what is possible and create a plastic system that works - a circular economy where plastic is valued and doesn't pollute the environment.

We are facing a growing problem around plastic waste. If all plastic bottles that are not collected for recycling in the UK each year were placed end to end, they would go around the world 31 times. It’s clear that wide-scale system change is required to make more of our plastic, keep it out of the ocean and in the economy.

In response, WRAP is working in partnership with the Ellen MacArthur Foundation (EMF) to launch a new initiative to transform the UK plastics system and tackle plastic pollution. Revealed as part of the Government’s 25 Year Environment Plan, it will be the first of a network of national implementation initiatives of the New Plastics Economy in several countries around the world, complementing the Ellen MacArthur Foundation’s global initiative.

The initial focus will be on plastic packaging and will aim to:

  • Eliminate unnecessary and problematic single-use plastic packaging
  • Make sure all plastic packaging is reusable, recyclable or compostable
  • Significantly increase the collection and recycling of plastic packaging
  • Increase recycled content in plastic packaging to drive demand for recycled material
  • Impassion and enable citizens to play their part in reducing plastic packaging waste and litter

Work is now underway to engage all parties, agree the ambitions and set up the initiative. More details will be shared in the Spring, when WRAP, in collaboration with the Ellen MacArthur Foundation, will officially launch the initiative. 

“Working with the Ellen MacArthur Foundation, we will bring together every ‘body, business and organisation’ involved in the life-cycle of plastics to make the move from a throw away culture to one where resources are used over and over again."

Marcus Gover, CEO, WRAP

If you are interested in finding out more about the initiative and how you can get involved, please add you contact details to our circulation list below.