How can brands, retailers and manufacturers work towards consistency?

Brands, retailers and manufacturers have made good progress in designing packaging that can be recycled and local authorities have made good progress in recycling materials from householders. However, the national recycling rate has stalled and end markets for some plastics are a cause for concern. Consumers continue to be confused over whether or not they can recycle packaging and collections of packaging are not consistent across the nation. 

There are three key calls to action:

  1. Where practical and environmentally beneficial, packaging should be designed to be recyclable. This involves, where practical, using polymers for which there are strong end markets.
  2. Specify recycled content in packaging  to encourage secondary materials markets
  3. Provide clear and consistent information on-pack on what can and cannot be recycled

To help take this forward, a packaging working group,  have  drawn up a list of key issues to be tackled in recycling rigid plastic packaging. The working group is now looking at how to take this list forward, and further updates will be posted on this page. 

What are the business benefits of greater consistency to brands, retailers and manufacturers?

    • Building consumer confidence
    • Supporting consumers to recycle
    • Reduced reliance on virgin materials
    • Reduced costs

Read more about the benefits